$69K in Sales, $24.5K Cash: Breakdown of My Highest Sales Month EVER ( + Fails) | Ep 18

👉 Sign Up For My FREE Lead Tracker  Today, I’m giving you the *very real, very unfiltered* behind-the-scenes breakdown of my biggest month ever: **$69K in sales and $24,500 in cash collected in July.** And while yes, I’m breaking down the numbers, the **high ticket sales**, and exactly where my leads came from, this episode is about way more than hitting a big revenue goal. Because once you start scaling, the question becomes: **Can you make the money, keep the money, and build a business that can actually handle the money?** I’m breaking down what happened behind the scenes during a wild three-month stretch of moving across the country, hiring, creating SOPs, growing my sales team, and figuring out how to scale without completely losing my mind. And there was one HUGE plot twist… **Threads.** After 11 years of Instagram being my primary lead and sales source, I teamed up with Threads expert Taylor Lane for the *Skip The Sales Call* challenge—and it completely changed the game for me. We generated **140 leads**, and **$22,500 of my $69K in July sales came directly from Threads.** But the real magic wasn't just Threads. It was the entire journey: **Threads → Instagram Stories → Instagram DM sales → closing.** In this episode, I’m getting into: - How I generated **$69K in sales** and **$24,500 in cash** in one month - Where my July leads actually came from - Why **Threads sales** completely changed my lead generation strategy - How I used Threads to drive people into Instagram Stories and **DM sales** - Why Instagram is still one of my biggest sources of **DM lead generation** - How I closed 5 of 7 clients primarily through the DMs - When a sales call actually makes sense—and when it doesn't - Why having a sales system is about so much more than simply getting more leads - How my monthly recurring revenue grew from **$8K to $18.5K** - The difference between revenue, cash, and actual profit - Why my July profit margin was around 60% - What I learned from hiring and scaling my team - The mistakes I made while traveling, getting sick, and running a rapidly growing business - Why making more money isn't the only measure of business success - And why I care so much about the *people* behind the sale My July Sales Breakdown - **$69K** in total sales - **$24,500** in cash collected - **$22,500** attributed directly to Threads - **$24K** attributed to Instagram - **$18.5K** monthly recurring revenue by July - Approximately **$10K** in business expenses - Approximately **$15K** in profit - **7 new clients** signed in July - **7 people** on my sales team And the biggest takeaway? **I don't just need to know how to make money. I need to know how to scale, stabilize, and actually build a business that can support the money I'm making.** Want to Close More Sales? If you want more strategies around **high ticket sales, Instagram DM sales, Threads sales, DM lead generation, and how to close more sales without living on sales calls**, come hang out with me on Instagram. Send me a DM @alyssalmoorhead and tell me you came from **Episode 18: Behind the Scenes of July** so I know exactly where you found me. And make sure you're on my email list for upcoming trainings, events, the **Skip The Sales Call** program, and more behind-the-scenes sales strategies. **Now go make some fucking sales.** 🍸 **This podcast was produced by** *Your Girl Media***.**  **Follow on Instagram:** @yourgirlmedia Want to be pulled into my world?  👉 Come hang with me on Instagram: @alyssalmoorhead *“DM me the word SALES GAL ”* to talk about your sales strategy or let me know you came from the podcast!  💸 Curious for more? Head to: www.alyssamoorhead.com Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck Join My Email List + Get the Free Lead Tracker Ready for **$9K in sales straight from the DMs?** Join my email list and you'll get: - Invites to free networking calls - Upcoming sales masterclasses - A free Lead Tracker template - Behind-the-scenes updates from *The DM Sales Gal* podcast - Weekly lead generation and DM sales strategies that actually work 👉 Sign up HERE