Oct 12, 2026 · 51 min · 11 segments
Send us Fan Mail What makes a product feel not just usable, but desirable? In this episode of The Design Psychologist, Thomas Watkins talks with…
Thomas WatkinsHost
One of the things I liked about the talk you gave is it was adding a lot of- Detail to the idea of when people say like, "Oh, make it like Apple." You know, people just use it as a shorthand.

Um, "I want this to be just slick and modern." But, uh, people don't really take the time to pick apart what that means.

Ma- they might generally know that it tends to be minim- minimalist, but they don't really go a step further than that.

And so in your talk, you broke down six things, and I wanna walk through each one of those so we're, we're appreciating them.

Um, you wouldn't think a concept like ease could be broken down in that [laughs] many different ways, but it can.

For the, for the audience, uh, uh, uh, Marty's, Marty's in kind of a design room out, uh, in right now, and he's kind of, um, reaching around and, and grabbing some, uh-

One of the things I liked about the talk you gave is it was adding a lot of- Detail to the idea of when people say like, "Oh, make it like Apple." You know, people just use it as a shorthand.

Um, "I want this to be just slick and modern." But, uh, people don't really take the time to pick apart what that means.

Ma- they might generally know that it tends to be minim- minimalist, but they don't really go a step further than that.

And so in your talk, you broke down six things, and I wanna walk through each one of those so we're, we're appreciating them.

Um, you wouldn't think a concept like ease could be broken down in that [laughs] many different ways, but it can.

For the, for the audience, uh, uh, uh, Marty's, Marty's in kind of a design room out, uh, in right now, and he's kind of, um, reaching around and, and grabbing some, uh-
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