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The Daily Trends Report

The Daily Trends Report

The Weekend Trend Report with giovanni gallucci: October 7, 2026

Oct 8, 2026 · 17 min · 8 segments

The Weekend Trend Report, the Saturday deep dive on the biggest social media and food and beverage trends. Good morning. This is giovanni gallucci, this is the Weekend Trend Report, the Saturday…

The Weekend Trend Report, the Saturday deep dive on the biggest social media and food and beverage trends. Good morning. This is giovanni gallucci, this is the Weekend Trend Report, the Saturday episode in the Daily Trend Report feed, and Chloe Dawn is with me. Morning, Gio. Four trends this week. Meta is making the recommendation feed the first screen you see, and your followers are turning into a footnote. Fanta made Halloween its own holiday without buying a single ad. Lawyers have started reading c . . . | Strategy and creative are mine. AI helps produce it. - (00:00) - Intro - (00:40) - Story 1 - (04:24) - Story 2 - (08:33) - Story 3 - (12:28) - Story 4 - (16:19) - Outro

The Weekend Trend Report, the Saturday deep dive on the biggest social media and food and beverage trends. Good morning. This is giovanni gallucci, this is the Weekend Trend Report, the Saturday…

Spotify Website

Speakers: Giovanni GallucciHostChloe DawnHost

Top entities: Facebook×8 Instagram×10 Meta×13 Constellation Brands×3 India×2

Show signals: SuitabilitySafeBiasNot politicalAudience≈23k followers

Meta's Reels-First Feed0:43 – 4:28

C

0:43

Travis and Eddie both had this at the top.

C

0:46

Social media today reported that Instagram is testing a version of the app that opens straight onto Reels.

C

0:52

An app researcher named Radu Onchescu posted the screenshots.

C

0:57

Stories stay at the top, and you swipe over if you want the old feed.

Giovanni GallucciHost

1:00

And it's opt-in for now.

Giovanni GallucciHost

1:01

Keep that in mind.

Giovanni GallucciHost

1:02

Because Facebook is a step ahead of it.

C

1:05

Right.

C

1:05

A day later, same outlet.

C

1:08

Facebook in India now opens to a recommended Reels feed.

C

1:12

The news feed got moved into its own tab, and people get a pop-up that says, Reels are now front and center.

C

1:19

Meta already said in July it wants that on American phones next year.

Giovanni GallucciHost

1:23

So the first screen on both apps becomes the machine's pick.

Giovanni GallucciHost

1:26

Not your friends, not the accounts you chose.

Giovanni GallucciHost

1:28

Strangers.

Giovanni GallucciHost

1:29

Ranked.

C

1:30

How much of the app is Reels already?

Giovanni GallucciHost

1:32

More than half the time people spend in Instagram, per the same reporting.

Giovanni GallucciHost

1:36

Meta says video drives 60% of time across Facebook and Instagram, and people share more than 3.5 billion Reels a day between the two.

Giovanni GallucciHost

1:45

Then there's the number Meta handed a court.

C

1:47

The antitrust case.

Giovanni GallucciHost

1:49

Meta is defending itself against the FTC by arguing it isn't really a friends and family network anymore.

Giovanni GallucciHost

1:56

In its appeals brief, as it has been reported, posts from friends are under 15% of the Facebook feed and around 5% on Instagram.

Giovanni GallucciHost

2:04

At the trial last year, they showed time spent on friends content falling from 22% to 17% on Facebook and from 11% to 7% on Instagram over two years.

C

2:14

So the company's legal defense is that nobody sees their friends anymore.

FacebookSoftware ApplicationSocial networking service
97%8 mentions
InstagramSoftware ApplicationSocial networking service
92%10 mentions
MetaCompanyTechnology company
87%13 mentions
Constellation BrandsCompanyBeverage company
82%3 mentions
IndiaCountryCountry in South Asia
76%2 mentions
Coca-ColaProductCarbonated soft drinks
71%2 mentions
FantaBrand
66%1 mention
PepsiCo, IncCompanyFood company
61%2 mentions
Federal Trade CommissionGovernment OrganizationGovernment agency
55%2 mentions
ChristmasEntityFestival
50%2 mentions
AdweekPeriodicalMagazine
45%1 mention
Blumhouse ProductionsCompanyFilm production company
39%1 mention
Pumpkin pie spiceEntityFood
34%1 mention
United StatesCountryCountry in North America
29%1 mention
SeattleCityCity in Washington State
24%1 mention
CaliforniaAdministrative AreaUS state
13%1 mention
New YorkAdministrative AreaUS state
13%1 mention
WashingtonAdministrative AreaUS state
13%1 mention
LinkedInSoftware ApplicationSocial networking service
3%1 mention

Seasonal MarketingMarketing > Brand Marketing
Short-Form Video MarketingMarketing > Digital Marketing > Social Media Marketing
Consumer Brand AcquisitionsBusiness > Mergers and Acquisitions
Food and Beverage LabelingLaw > Consumer Protection Law
Food and Beverage BrandsFood
Algorithmic Reels Content StrategyMarketing > Digital Marketing > Social Media Marketing > Short-Form Video Marketing
Recurring Branded OccasionsMarketing > Brand Marketing > Seasonal Marketing
Fan-Generated Halloween CampaignsMarketing > Brand Marketing > Seasonal Marketing > Recurring Branded Occasions
Advertising and Health ClaimsLaw > Consumer Protection Law > Food and Beverage Labeling
Social Media Claim ComplianceLaw > Consumer Protection Law > Food and Beverage Labeling > Advertising and Health Claims
Food and Beverage Brand DealsBusiness > Mergers and Acquisitions > Consumer Brand Acquisitions
Fanbase-Driven Brand ValuationBusiness > Mergers and Acquisitions > Consumer Brand Acquisitions > Food and Beverage Brand Deals
Direct-to-Consumer Brand BuildingFood > Food and Beverage Brands
Product StorytellingFood > Food and Beverage Brands > Direct-to-Consumer Brand Building
Packaging and Community-Led AdvocacyFood > Food and Beverage Brands > Direct-to-Consumer Brand Building > Product Storytelling
Social Media MarketingMarketing > Digital Marketing
Brand MarketingMarketing
Consumer Protection LawLaw
Digital MarketingMarketing
Law
Business
Food
Marketing
Mergers and AcquisitionsBusiness

Meta's Reels-First Feed0:43 – 4:28

C

0:43

Travis and Eddie both had this at the top.

C

0:46

Social media today reported that Instagram is testing a version of the app that opens straight onto Reels.

C

0:52

An app researcher named Radu Onchescu posted the screenshots.

C

0:57

Stories stay at the top, and you swipe over if you want the old feed.

Giovanni GallucciHost

1:00

And it's opt-in for now.

Giovanni GallucciHost

1:01

Keep that in mind.

Giovanni GallucciHost

1:02

Because Facebook is a step ahead of it.

C

1:05

Right.

C

1:05

A day later, same outlet.

C

1:08

Facebook in India now opens to a recommended Reels feed.

C

1:12

The news feed got moved into its own tab, and people get a pop-up that says, Reels are now front and center.

C

1:19

Meta already said in July it wants that on American phones next year.

Giovanni GallucciHost

1:23

So the first screen on both apps becomes the machine's pick.

Giovanni GallucciHost

1:26

Not your friends, not the accounts you chose.

Giovanni GallucciHost

1:28

Strangers.

Giovanni GallucciHost

1:29

Ranked.

C

1:30

How much of the app is Reels already?

Giovanni GallucciHost

1:32

More than half the time people spend in Instagram, per the same reporting.

Giovanni GallucciHost

1:36

Meta says video drives 60% of time across Facebook and Instagram, and people share more than 3.5 billion Reels a day between the two.

Giovanni GallucciHost

1:45

Then there's the number Meta handed a court.

C

1:47

The antitrust case.

Giovanni GallucciHost

1:49

Meta is defending itself against the FTC by arguing it isn't really a friends and family network anymore.

Giovanni GallucciHost

1:56

In its appeals brief, as it has been reported, posts from friends are under 15% of the Facebook feed and around 5% on Instagram.

Giovanni GallucciHost

2:04

At the trial last year, they showed time spent on friends content falling from 22% to 17% on Facebook and from 11% to 7% on Instagram over two years.

C

2:14

So the company's legal defense is that nobody sees their friends anymore.

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