Oct 17, 2026 · 17 min · 7 segments
The Weekend Trend Report, the Saturday deep dive on the biggest social media and food and beverage trends. Good morning. This is giovanni gallucci, this is the Weekend Trend Report, the Saturday…
Giovanni GallucciHostChloe DawnHostThe company says it did $130 million in its first year and expects to clear $300 million by the end of year two.
Target called them last spring, less than a year after the TikTok shop launch.
Its home category fell $1.09 billion in fiscal 2025, down 6.5%, and that was the third straight year it dropped more than a billion.
The giant is coming to the small brand because the small brand has the thing the giant can't manufacture.
Ten years ago, a buyer wanted a broker, a sell sheet, and a trade show booth.
Now the buyer opens the app on the couch and watches strangers fight over your sheets in the comments.
The company says it did $130 million in its first year and expects to clear $300 million by the end of year two.
Target called them last spring, less than a year after the TikTok shop launch.
Its home category fell $1.09 billion in fiscal 2025, down 6.5%, and that was the third straight year it dropped more than a billion.
The giant is coming to the small brand because the small brand has the thing the giant can't manufacture.
Ten years ago, a buyer wanted a broker, a sell sheet, and a trade show booth.
Now the buyer opens the app on the couch and watches strangers fight over your sheets in the comments.
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