The Culture Builders - Building a High Performance Culture in ASOS

Thanks, Emma, and firstly, thanks for having me.

You're right, this is a topic I'm absolutely passionate about, and it really comes from probably my upbringing and my family around, actually.

Whatever you do, give it 110%, but stay true to your values.

And actually, I've just taken the same concept and the same approach and applied it to work.

A, we have to remember why we come to work.

There has to be a sense of achievement.

And also, why are you doing this? You're doing this to support your family and your own personal development and growth.

So for me, there's no delineation around actually how do I approach my life outside of work and in work and staying consistent and true to that.

that's what's really created the passion and the drive I don't feel like I'm two different people you know when people say oh I'm very different outside of work inside of work I'm not you'll see the same razz in both environments that's what's behind my drive and passion

for this so I love that that real piece around we are one human being and we have one life and we come and we can get joy and development and thrive both at home and at work and those things are interconnected for us all

Funnily enough, something my coach surfaced a long time ago around, you know, this need to sort of see others thrive and grow has really also come from being the first generation to be born in this country.

So I'm a daughter of immigrants and I saw what they sacrificed.

So there was no way I was going to sacrifice my opportunity because I'm in a very privileged position with what my family have provided for me.

And if I want to share some of that within work, so when I see that opportunity, and sort of like a domino effect and then almost infectious within the organisation.

It's phenomenal and it's super rewarding.

You know, it's not about claiming credit or having a big ego around this.

It's actually watching others grow and seeing the impact that they have because

everyone wins, you know, if everyone thrives.

I love that.

So your passion for creating opportunity and allowing people to grab that opportunity to be at their best.

Yeah, yeah.

I can sense your joy from seeing people grow, definitely.

I look at my seven-year-old niece.

She's so curious and unbelievably articulate.

And I look at her and go, what kind of working environment are you going to enter into in the years to come? And what can we do now to make sure it's the best environment for her?