Cotton Demand on the Uptick; Trust Protocol Showcases Regen Results

Friends, just to get to our episode topic today, I am here to share some good news with you.

You may have already heard it, but global cotton demand, mill use, is on the uptick for our crop.

In August, USDA projected that cotton may increase by as much as 1.9%, almost 2%.

Let's call it 2%.

ultimately possibly reaching as high as 123.1 million bales consumed on the global market this year.

That's going to represent, if it comes to fruition, the highest number of bales consumed globally since the COVID crazed year of 2021, or rather 2020 slash 2021.

That's schizophrenic year when the markets were all going zany as a result of a global pandemic.

Now, if you were to remove that sort of outlier year, this year, if we reach 123 million bales consumed at mills, that would represent the highest number of consumed bales in a decade since 2016 slash 17.

So, would represent quite an achievement.

Something that is noteworthy.

Anecdotally, let me tell you, I took a little family vacation up to Chicago here a couple of weeks ago with my wife and my child.

I actually brought my mom along and There was one afternoon while we were up there.

Long story short, my wife is across the street at a some sort of bag store out of women's purse situation.

And, you know, I got tired of piddling in there waiting.

So I ducked into the Fairety store that was right across the street.

Fairety, a clothing brand.

They do men's and women's.

I consider them kind of men's.

heavy clothing brand that I, you know, I wear some of their stuff.

So I go in there and I got to check in the labels in this store, this nice store on a nice street in Lincoln Park, Chicago.

Nice little area.

And so anyhow, I'm checking labels as I tend to do.

And lo and behold, literally every piece of clothing in the store I check is cotton.

So much so that I started thinking I was in an alternate universe or something.

And so I go to ask the clerk, I said, man, you know, what's going on? It feels like everything in here is cotton.