This episode of *The Convenience Podcast* brings together industry insights from Elevate 2026, exploring innovative ways the UK leisure and fitness sectors are collaborating to tackle health inequalities.
First, Justine Davies from Les Mills discusses the surge of "Gen Alpha" engaging in physical activity, driven by their millennial parents' fitness habits. She highlights the need for youth-focused approaches that avoid patronizing branding or scaled-down adult routines. Highlighting initiatives like Les Mills' "Born to Move" and successful partnerships with operators like Serco and Freedom Leisure, Justine outlines how bridging outreach programs between schools and leisure facilities successfully builds confidence and transforms youth participation.
Next, Guy Griffiths introduces the "Health Seekers Accelerator Program," designed to target the 66% of the population who want to be healthier but are hesitant to join a gym. Utilizing the "Daily 100" self-assessment tool, operators like Active Devon and Dragonfly Leisure provide tailored health checks and ongoing coaching rather than standard memberships. By prioritizing meaningful conversations over sales, this commercial model successfully expands leisure centers' community reach and establishes sustained, long-term health habits.
www.futurefit.co.uk
www.futurefitforbusiness.co.uk
www.ggfit.com
www.miova.co.uk
