Lessons from entrepreneurs and how it applies to freelancers - with Bernadette Schwerdt

Well,

to make the distinction between copywriting and ghostwriting, because I think five years ago, you'd never really heard a lot about ghostwriting, maybe because I wasn't doing it then.

But now that I do, I see it everywhere.

But I don't think there's a big gap between the two.

I mean, the copywriters are the ultimate ghostwriters.

We don't put our names to content.

And so the ghostwriting component I think is rising and I really do make it, it's very similar to copywriting because the very reason you said, Rach, is we've all known that copywriters write copy for brand and services, et cetera.

But now I think thought leaders and CEOs are totally understanding that people buy the person behind the business.

And the more that they can put themselves from around the desk and in front of the camera or on blogs, wherever it might be, then people connect with them and then they connect with the business.

People like to do business with people they like.

So when I talk to copywriters about the next phase, I guess, of finding new work, there's a rich vein of leaders out there who all have a company who need...

And that's what the books have become because they really are just pieces of content that go out and become your sales rep 24-7 globally.

And I think it's a really nice niche that copywriters can have because you already have the same skills as a ghostwriter.

You're good at questioning.

You're good at briefing.

You're good at writing.

You're good at extracting the goodies.

You're good at storytelling.

And they're all the things that these thought leaders need.

Yeah.

So interesting.

Yeah.

Is there a preference between the copywriting that you do and the ghostwriting? Is there one that you love more than the other?

I think my passion has already been long form.

I think that's kind of where I've always had my bent.