How to Turn One Event Sponsorship Into Six Months of Content with Jillian Hoefer

Mostly fun.

As I mentioned, so your post really took my interest in terms of talking about six months of content from an event.

And what I really found interesting was you mentioned it.

not from running your own event.

I noticed that you said that you were sponsoring.

So sponsoring an event led to six months worth of content.

So if we could walk through that, that would be fantastic starting with that context.

So what was the event and what kind of content were you sponsoring or getting from it?

Yeah, absolutely.

So this was sometime last year we sponsored an event that was called Cyber Marketing Con.

And basically they had this cool opportunity that they had a podcast studio and that was one of the sponsorship opportunities.

So Mark and his infinite wisdom at the time said, hey, we want to sponsor that studio.

And then he kind of turned to me and said, what are we doing with this? And I said, I got it.

I got the play for us because this is something that Amy like it's not a one off thing.

This is something that I helped my clients do when I worked at the podcast agency as well,

because it's a no brainer

when you have people and you have the right space and the right setup at an event that is not yours and you are not running.

Your team should have a little bit more bandwidth to be able to create those relationships and create wonderful content along the way, but none of it can be accidental.

It has to really, your focus has to be on that.

So we sponsored that podcast studio and then kind of set out and said, Hey, what we want to do is it wasn't an accident.

We said, we want at least six months of content from this sponsorship.

Not only are we hoping to build relationships through this, but we also do want that content output.

So from there, we kind of set out on, okay, we worked backwards from the goal and said, how do we actually want to achieve this?

And then in terms of just what you were doing, so you were sponsoring the podcast booth.

So does that mean that you, from a brand recognition perspective, had your name on the booth and everything, but then you come and did it for a specific period of time to get this content created? Is that how it worked?