Batching Content Without Burning Out: The Real Cost of "30 Minutes of Content"

I was launching something.

I had an aggressive amount of social media content planned.

And I had Did a batch where I mapped out the concepts for all the content.

Then I was like, okay, I have a weekend.

I have some open time on the calendar.

I'm going to just like work through this on the couch.

I ended up spending eight hours writing captions, creating graphics in Canva and scheduling content.

Now it was like 72 pieces of content.

OK, but I spent eight hours and after those eight hours were over, like I was exhausted because it's a lot.

And it's the kind of tired we're like, you can't even remember your own name, let alone your content pillars.

And you're like, but I thought batching was supposed to be helpful.

So here's the other side of that coin.

Somewhere on Instagram, you have probably seen someone tell you that they created an entire month of content in just 30 minutes and they're AI agents.

Listen, that might be true, but there's more to it than that.

I'm telling you the whole truth, and I'm not saying that they're wrong.

but again, they're not telling you the whole truth.

So today we're having an honest conversation about batching because I talk to mom founders all the time who have capacity constraints and it's like, yeah, I know I should batch or like, oh, I tried batching and like it just, it didn't work for me and it doesn't work for everybody.

Like, Let's say that up front.

It doesn't work for everybody.

One of the top voices on Instagram who I follow, Shannon McKinstry, doesn't batch her content.

She batch plans, but she then creates in the moment each day.

So we're going to talk about some different versions of what batching could look like.

So batching, yay or nay? If you're saying, yay, batching is for me, but I know that I could do it more efficiently, more effectively, keep listening.

If you're saying like, no, batching is not for me, keep listening because maybe I can convince you that a little bit of batching might make your life easier.

But there's a style of batching that you might not be thinking about.