134. Presentation gets you considered. Pedigree makes you credible. Consistency makes you trusted.

Yeah, absolutely.

So in this type of market, I think securing the right stock is absolutely essential and building your credibility and expertise, not just in the front room.

So we kind of started from the beginning.

And the thing I think why the masterminds are so valuable is is it takes you out of working in your business to working on your business.

And one of the first things that the mastermind, well, actually the first thing that mastermind did was look at AI tools, but I'm going to let JK speak about that because he obviously is the guru.

But from a kind of business perspective, we looked at all the ways in which we signal our kind of pedigree, I suppose, to clients before they even think of engaging us.

And there was a lot in that.

But I think the thing that I really enjoyed the members doing was actually approaching them, their business as if they were a client.

So doing the usual things that you would do to find out about an agency and looking for congruence because trust is built through alignment and congruence.

So you can do something really, really well somewhere, but then you can undo it all if it's not aligned.

So we actually did an exercise where we got them to go and kind of Google themselves, have a look, have a look at all their social channels and just see where are the gaps, where is the alignment and where's the opportunity to fine tune it and tighten it up.

And the types of things that members found were, in some instances were just quite basic in terms of, you know, not having the right information on the Google kind of interface, or it was having, you know, social channels that just weren't used.

It was having reviews that maybe hadn't gone on for a couple of months, even though the overall Google review score was great.

Overall, you still need the consistency of bringing them in.

There was some things on the social channels that they felt was missing.

So doing things like that is so valuable because you never do it.

You know, who has time to do that, to really review and review kind of look at where the alignment and congruence is.

The members got a lot out of that.

They really did.

And they did it with each other as well.

So in groups with other businesses, the fact that they're non-competing agents and there is such a community of trust and support, everybody wants each other to succeed.

You know, when they're working on each other's businesses, it's so powerful because it's a fresh pair of eyes and they know that each other has got the best interest at heart.

So I loved that.

I really enjoyed that and seeing the benefit that they got.

Yeah.

Yeah, absolutely.

So in this type of market, I think securing the right stock is absolutely essential and building your credibility and expertise, not just in the front room.

So we kind of started from the beginning.

And the thing I think why the masterminds are so valuable is is it takes you out of working in your business to working on your business.

And one of the first things that the mastermind, well, actually the first thing that mastermind did was look at AI tools, but I'm going to let JK speak about that because he obviously is the guru.

But from a kind of business perspective, we looked at all the ways in which we signal our kind of pedigree, I suppose, to clients before they even think of engaging us.

And there was a lot in that.

But I think the thing that I really enjoyed the members doing was actually approaching them, their business as if they were a client.

So doing the usual things that you would do to find out about an agency and looking for congruence because trust is built through alignment and congruence.

So you can do something really, really well somewhere, but then you can undo it all if it's not aligned.

So we actually did an exercise where we got them to go and kind of Google themselves, have a look, have a look at all their social channels and just see where are the gaps, where is the alignment and where's the opportunity to fine tune it and tighten it up.

And the types of things that members found were, in some instances were just quite basic in terms of, you know, not having the right information on the Google kind of interface, or it was having, you know, social channels that just weren't used.

It was having reviews that maybe hadn't gone on for a couple of months, even though the overall Google review score was great.

Overall, you still need the consistency of bringing them in.

There was some things on the social channels that they felt was missing.

So doing things like that is so valuable because you never do it.

You know, who has time to do that, to really review and review kind of look at where the alignment and congruence is.

The members got a lot out of that.

They really did.

And they did it with each other as well.

So in groups with other businesses, the fact that they're non-competing agents and there is such a community of trust and support, everybody wants each other to succeed.

You know, when they're working on each other's businesses, it's so powerful because it's a fresh pair of eyes and they know that each other has got the best interest at heart.

So I loved that.

I really enjoyed that and seeing the benefit that they got.

Yeah.