Sep 23, 2026 · 38 min · 9 segments
Claire is joined by Katrina Pierce, Head of Area for Greater Lincolnshire and Nottinghamshire at the Federation of Small Businesses, to explore the edge of influence. From building trust and…
Katrina PierceGuest
Claire LockeyHost
How do you think, going a bit off topic here, but it's so interesting, A lot of, again, a lot of the themes in this podcast have been around self-awareness.

How do you feel your levels of self-awareness have changed? What have you had to learn about yourself in this role to cope or to manage or to thrive? Yeah, I guess, I mean, I've been doing it just short of seven years.

I was quite wary and aware that I was new to the kind of small business scene particularly.

There's times I need to be extremely serious and really stern if I need to be and look the part as well.

But a big part of my job is to get people to, it sounds very Machiavellian, but it's not.

I do want people to trust me because if they're going to confide in me, tell me a problem in their business, tell me an opportunity in their business, for a stakeholder to say, we've got this opportunity to help businesses, what do you think we should do? If they don't trust me, and also with that visibility, how I use social media, they need to see the whites of my eyes a little bit.

You are a person with influence and influential... um you know clout but you are still very human and i think you you bridge that blend beautifully yeah i don't have people say you

don't look like you would be doing the kind of job you do and i'm sure there's a compliment in there

How do you think, going a bit off topic here, but it's so interesting, A lot of, again, a lot of the themes in this podcast have been around self-awareness.

How do you feel your levels of self-awareness have changed? What have you had to learn about yourself in this role to cope or to manage or to thrive? Yeah, I guess, I mean, I've been doing it just short of seven years.

I was quite wary and aware that I was new to the kind of small business scene particularly.

There's times I need to be extremely serious and really stern if I need to be and look the part as well.

But a big part of my job is to get people to, it sounds very Machiavellian, but it's not.

I do want people to trust me because if they're going to confide in me, tell me a problem in their business, tell me an opportunity in their business, for a stakeholder to say, we've got this opportunity to help businesses, what do you think we should do? If they don't trust me, and also with that visibility, how I use social media, they need to see the whites of my eyes a little bit.

You are a person with influence and influential... um you know clout but you are still very human and i think you you bridge that blend beautifully yeah i don't have people say you

don't look like you would be doing the kind of job you do and i'm sure there's a compliment in there
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