The Power of Generous Laughter: How Chris Hoyle Builds Brand Loyalty and Culture at Simple Modern

What I know about Simple Modern, and I know you guys are kind of based outside of Oklahoma City, is you guys have a very, very important kind of mission statement.

And it is for those, we'll put the link in the comments here, but Simple Modern really is a powerful brand.

So tell us a little bit about the purpose and the mission.

Yeah.

Yeah,

the mission.

This was one of the things that definitely drew me to the company because when I first graduated college, I was in the nonprofit space for a couple of years and then got into the CPG world.

But our mission is we exist to give generously.

And so we give away 10% of profits to nonprofits.

We've been able to give over $10 million away and a lot of that in Oklahoma.

Yeah.

where it really makes a huge impact.

And so it is such an encouragement every day that as we're selling water bottles, it's not just so we can maybe get a bigger house, but it's so people in Africa can have clean water.

And students in Oklahoma, we support a nonprofit that is helping homeless kids have an education.

And so it brings purpose and meaning to And as you know, I'm sure in your research, it really is a helpful recruiting tool because, you know, younger people really do.

And I think we all want to make a difference.

But this younger generation is like more explicitly like, I want to work someplace where it's making an impact.

And it's true to who we are.

It's not, it's not for marketing.

It's like, in fact, if we were going to do it for marketing, we would pick like two or three or maybe even one nonprofit and say, this is it and really talk about it.

But it's like, we've kind of been shy about talking about it.

Cause like we, we're not doing it for the marketing of it.

We're doing it because we want to make a difference.

And so Well,

and I know I was going to have this question at the end, but I feel like I just I'm craving to answer the talk about this now.