Should dog groomers publish their prices? (and why hiding them could be costing you clients)

Should you display your prices on your website and social media, or keep them hidden until you've seen the dog? It's one of the biggest debates in the dog grooming industry, and in this episode Karen explores both sides of the argument. From varying coat types and temperaments to customer psychology and business positioning, you'll discover why there isn't a one-size-fits-all answer, but why transparency is often a far stronger strategy than many groomers realise. Karen also explains why publishing your prices isn't just about making life easier for clients; it's about attracting the *right* clients, building trust before the first appointment, and communicating confidence in the value you provide. **In this episode, you'll learn:** - Why many groomers choose to hide their prices. - The genuine challenges of pricing individual dogs. - Why "starting from" prices can offer the best of both worlds. - How transparency builds trust with prospective clients. - Why hiding prices can create unnecessary friction during the booking process. - How your pricing communicates your brand positioning. - Why premium clients aren't necessarily looking for the cheapest groomer. - The importance of calculating your prices properly before publishing them. - How pricing can (and sometimes should) reflect factors beyond breed alone, including behaviour, coat condition and customer reliability. If you've ever questioned whether your prices should be public, or worried that displaying them might scare clients away? This episode will give you a fresh perspective and the confidence to make the right decision for your business. **Price Like A Pro, 14th - 20th September 2026** Join me for a 7-day workshop to finally get clarity, confidence & control over your **Dog grooming prices** before 2026 is out! >> Join here **Want to dive deeper?** Watch Karen's free Dog Grooming Business Engine training here and discover the framework behind a business that supports your life instead of consuming it. **Want to build a calmer, more profitable dog grooming business?** The Dog Grooming Business Academy helps ambitious groomers master pricing, marketing, branding and customer experience so they can build a business that works for their life - not the other way around. **Enjoying the podcast?** If you're listening while grooming today, Karen would love to see what you're working on! Share a photo or selfie to your Instagram, Facebook or TikTok Stories, tag @thedoggroomingbusinessacademy, and she'll share your post. At the end of each month, one listener will receive a grooming goodie bag full of treats from some of Karen's favourite brands. If you enjoy the podcast, please consider following, rating and reviewing the show. It helps more dog groomers discover the business education they never received in grooming school.