Sep 16, 2026 · 32 min · 11 segments
Winning the award is easy compared to what happens next. Keely Armitt explains why so few businesses actually cash in on their win, and how to be one that does. Keely is founder of Keely Armitt…
Debbie GilbertHost
And have you been using AI? Because that seems to be like the flavour of the month across the board at the moment.
I use AI when I'm researching potential clients or, you know, ahead of having a discovery call with a client.
And also when I'm doing strategy sessions with them, I use it to identify where there are competitors.
It enables small businesses to have small teams and to be able to achieve a lot more than perhaps they used to be able to with those small teams.
I'm very open about the fact that AI is part of what I do and I use it on a day-to-day basis.
And I think, you know, when you use it properly and you fully understand what you're doing, it can really be such a time saver.
Who'd booked tickets? Who hadn't? On the old days, you'd be trying to combine your spreadsheets and look at the similarities.
Now you're just going to upload it into AI and say, give me a list of people who haven't booked.
And have you been using AI? Because that seems to be like the flavour of the month across the board at the moment.
I use AI when I'm researching potential clients or, you know, ahead of having a discovery call with a client.
And also when I'm doing strategy sessions with them, I use it to identify where there are competitors.
It enables small businesses to have small teams and to be able to achieve a lot more than perhaps they used to be able to with those small teams.
I'm very open about the fact that AI is part of what I do and I use it on a day-to-day basis.
And I think, you know, when you use it properly and you fully understand what you're doing, it can really be such a time saver.
Who'd booked tickets? Who hadn't? On the old days, you'd be trying to combine your spreadsheets and look at the similarities.
Now you're just going to upload it into AI and say, give me a list of people who haven't booked.
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