What Do You Want to Be Known For?

But how does that bring us into the topic of what are you known for? One of the biggest things that I've struggled with, and I spoke about this recently to a lovely community that I did a talk for, and everyone really resonated with this, which is why I'm sharing it, is that when you're employed, or actually just in life in general, there's a lot of labels that we give ourselves.

I'm a doctor, I'm a lawyer, I'm an accountant, etc.

I am this.

We give ourselves a label, or even as kids, he's the one that's great at football.

He's the academic one.

So we kind of either self-assume or are given labels, and they form part of our identity.

Now, for me, when I had Jack and... parents here will relate in particularly mothers you you you kind of have a bit of an identity crisis because you become in my case jack's mom which is one of my favorite labels but you you do your life changes so much that you start to lose some of the labels that you perhaps had given yourself before um through either practical reasons or through um Just desire to change, I guess.

So I was going through that anyway.

But then also, I didn't know what label to attach to myself because I'd come into this thing.

I'd kind of evolved it and I learned it on the hoof, as it were.

And yes, imposter syndrome played a big part in that.

But I didn't really know what label to give myself.

And I really struggled with that.

So I'd be that person that if I went into a room or a networking event, whatever else, what do you do? I'd literally just want to go under the tables that do not ask me that question.

Do not ask me what I do.

So I'd just go for the most generic label that people could possibly like understand.

And I'm just I do marketing.

Tell me about you.

That would be my default.

And I do love hearing about other people.

I'm less about unless that person that talks about themselves.

which is not a good thing, by the way, to always do that.

But so that that inability to give myself a label was a big challenge for me.

And also I really focused on what do I offer? Very important.

Who is my client? I did all of the stuff.