Jul 11, 2026 · 53 min · 12 segments
What if the most powerful branding tool you own is already hanging in your wardrobe? In this episode, Claire sits down with Clare Chambers — personal brand stylist, former celebrity stylist (yes, she…
Clare ChambersGuest
Claire MarshallHost
I think we are wanting to differentiate ourselves more and more, especially in the business world, entrepreneurial space.
I think it's great that so many more people and women are going into business, especially in later life.
so when you're working with your clients to what extent does that representation of what they're wearing how you style them become about the places they're going to the clients that they're going to be in front of versus how much of it is about them and their own authenticity so how do you make sure that they are fitting their environment whilst also not being inauthentic to what they're comfortable in good question so
I always start with my clients in finding out exactly what they want to say about themselves.
And I think you hit on a very good point there that a lot of when you get to this level when when you really think about personal branding we tend to be a little bit older meaning that we are much more certain and sure about who we are and what we're all about which means that you cut a lot of the crap out of you know in in inauthenticity in what you want to say because you're you're like this is me unapologetically and I also think that You attract your own tribe, right? So therefore, when you're dressing and you're thinking about yourself, when I tap into what my clients are, who they are and what they're all about, that's instantly going to...
be in alignment with who their clients are, who their customer base is, who their network is, because of the fact that I am just helping to visually imprint on them, on their bodies, through clothing, all the things that they want to say about themselves anyway, and they want to express without having to open their mouths.
We don't get an opportunity to be able to speak as quickly as the way that we visually present ourselves to be able to get across instantaneous messages about who we are and what we're all about.
start with, I guess, getting to know that client, what they're about and there's...
I guess if they are sure about who they are and the space they're in, there shouldn't be a conflict between how they want to show up and
Because what I make sure is I just take my clients through a process of like, OK, you know, talk to them.
I think we are wanting to differentiate ourselves more and more, especially in the business world, entrepreneurial space.
I think it's great that so many more people and women are going into business, especially in later life.
so when you're working with your clients to what extent does that representation of what they're wearing how you style them become about the places they're going to the clients that they're going to be in front of versus how much of it is about them and their own authenticity so how do you make sure that they are fitting their environment whilst also not being inauthentic to what they're comfortable in good question so
I always start with my clients in finding out exactly what they want to say about themselves.
And I think you hit on a very good point there that a lot of when you get to this level when when you really think about personal branding we tend to be a little bit older meaning that we are much more certain and sure about who we are and what we're all about which means that you cut a lot of the crap out of you know in in inauthenticity in what you want to say because you're you're like this is me unapologetically and I also think that You attract your own tribe, right? So therefore, when you're dressing and you're thinking about yourself, when I tap into what my clients are, who they are and what they're all about, that's instantly going to...
be in alignment with who their clients are, who their customer base is, who their network is, because of the fact that I am just helping to visually imprint on them, on their bodies, through clothing, all the things that they want to say about themselves anyway, and they want to express without having to open their mouths.
We don't get an opportunity to be able to speak as quickly as the way that we visually present ourselves to be able to get across instantaneous messages about who we are and what we're all about.
start with, I guess, getting to know that client, what they're about and there's...
I guess if they are sure about who they are and the space they're in, there shouldn't be a conflict between how they want to show up and
Because what I make sure is I just take my clients through a process of like, OK, you know, talk to them.
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