99. Size Inclusive Fashion with Kate Zigrang of Viva Voce

I love that so much and 100% not only a need that I've experienced, but many of my body griever clients as well.

And so when I asked you like what would be like a single line to describe your mission, you said that your goal is to reshape the fashion industry to be inclusive for all bodies.

And I love that mission.

I think that that's amazing.

And yeah, so let's get into it.

I know statistically that especially here in the United States, 68% of women wear above a size 18.

So why is it that fashion is geared towards people who are not a size 18?

That's a really great question.

And one that I still haven't been able to fully figure out other than anti-fat bias, other than literally wanting to oppress fat people.

Because there's no other reason for it.

Not only... are 68% over a size 18, over 70% are over a size 14, 16.

And so you're looking at the vast majority of people, especially women in the United States and who buys a lot of clothes, right? Women are plus size people.

So most of us have bigger bodies that don't fit into the clothes that are sold in stores.

And then if you look at the purchasing power of that same group, it's huge.

And only 17% of the clothes made in America are made for that group.

So you have this huge disparity between how much is made and how much is actually needed and wanted.

And there's tons of bullshit out there about how larger people don't have the same money to spend on clothes and larger people don't really care about the clothes they wear.

And none of that is true when you look at the data.

When I look at my own life and my friends' lives, it's just literally that nobody has... wanted to do the work, at least the larger companies, to really solve this problem and open themselves to that huge market that's available.