Oct 2, 2026 · 50 min · 13 segments
Peter Busfield: How New Zealand Built a World-Class Marine Industry What can the rest of the boating world learn from New Zealand? In this episode of The Boat Princess Podcast, Nicky Vaux sits down…
Nikki VoHostOur sales company, Busfield Marine, which is still in existence today, although I don't have any shareholding in it now.
But I founded that company in 88 and it was focused on sales of New Zealand built boats for the New Zealand market and for export.
So that was my gig for 10 years, being in the industry, as a player in the industry, before I moved out to work in the association.

So that really allowed you to understand, obviously, boat building in New Zealand, but also how to get into the export market as well.
It's one of the few manufacturing sectors that New Zealand, on the international stage, is competitive.
of the market, but people are prepared to pay 25% more for a product out of New Zealand because it is at that higher innovation, higher quality, world-leading.
When in the early 90s, when tariffs came off and everything was duty-free, In New Zealand, we had a lot of imported boats, particularly from the United States, some from Australia, and they were less in cost.
So New Zealand had to compete on the international market, which has actually made us very strong.

And talking of being made strong, your boats are made for New Zealand conditions, so they can stand the test of time anywhere else as well, can't they? Yeah, absolutely.
15-knot breeze in the United States would be considered nearly a storm warning, but for New Zealand, that's a pretty calm day.
And I think our sailors are pretty good because they're aware of the world because they're used to all types of conditions.
They're pretty changeable in New Zealand, whether it's on the lovely lakes and rivers as well as the harbours and the Gulf.
Our sales company, Busfield Marine, which is still in existence today, although I don't have any shareholding in it now.
But I founded that company in 88 and it was focused on sales of New Zealand built boats for the New Zealand market and for export.
So that was my gig for 10 years, being in the industry, as a player in the industry, before I moved out to work in the association.

So that really allowed you to understand, obviously, boat building in New Zealand, but also how to get into the export market as well.
It's one of the few manufacturing sectors that New Zealand, on the international stage, is competitive.
of the market, but people are prepared to pay 25% more for a product out of New Zealand because it is at that higher innovation, higher quality, world-leading.
When in the early 90s, when tariffs came off and everything was duty-free, In New Zealand, we had a lot of imported boats, particularly from the United States, some from Australia, and they were less in cost.
So New Zealand had to compete on the international market, which has actually made us very strong.

And talking of being made strong, your boats are made for New Zealand conditions, so they can stand the test of time anywhere else as well, can't they? Yeah, absolutely.
15-knot breeze in the United States would be considered nearly a storm warning, but for New Zealand, that's a pretty calm day.
And I think our sailors are pretty good because they're aware of the world because they're used to all types of conditions.
They're pretty changeable in New Zealand, whether it's on the lovely lakes and rivers as well as the harbours and the Gulf.
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