Sep 28, 2026 · 11 min · 8 segments
Josh Peterson has pushed MSP owners to enter all forty hours for more than twenty years, and lately he has noticed something new: they have mostly stopped arguing. Gary Boyle thinks the reason is…
Josh PetersonHostGary BoyleGuestMid-Roll HostHost
When we meet a new MSP or we're working with a new client, they are not fighting on the time entry as much as they they once did i'm seeing companies improve the quality of their time entry and i don't know why i'm not even going to wonder why i'm just glad it's happening we've stressed time entry forever since you were an msp and and we were just getting to know each other you know 10 years ago we've been talking then add another 10 years before that is how long i've been doing it i can't stress it enough that It seems so basic to enter eight hours a day 40 hours a week.
But if you don't do that you're screwed as this awareness towards is your own personal awareness grows on the importance of agreement grows profitability as you start understanding this supply and demand basic concept of MSP and looking at utilization.
That's when it should really strike you and hate you that, oh, I need all 40 hours entered.
If I don't have all 40 hours entered, I'm never going to trust my agreement gross profit report or my utilization.
And Gary, have you run across many MSPs that are like, that will still say things like, I don't even pay attention to utilization.
Who cares? Like, have you run into that? And or do you run into it much anymore?
So, yeah, I think there is something there where at least at minimum, the acceptance is like, oh, OK, yeah, we could do that.
right yeah i don't know what it is i and maybe it's just the people that we hang out with are just kind of tired of hearing us beat the drum and they're just finally just kind of saying all right fine i kind of get it now but i also think there's this challenge that's happening to the managed services model as a whole as people are getting more and more frustrated with you know the the two big players who are you know they might be perceiving those two big players as doing us dirty a little bit i think they're questioning just managed services as a whole and saying what what's the point here i i'm not i'm not i'm not feeling great i'm always fighting with my clients if i didn't price it well enough 10 years ago seven years ago i'm getting punished for it today and i'm seeing this this increase or this renewed interest in You know, really getting that project billing going, really getting that hourly billing going.
And I think that also just leads to, well, then I better be good at my time entry because I got to know if I'm profitable in that project.
When we meet a new MSP or we're working with a new client, they are not fighting on the time entry as much as they they once did i'm seeing companies improve the quality of their time entry and i don't know why i'm not even going to wonder why i'm just glad it's happening we've stressed time entry forever since you were an msp and and we were just getting to know each other you know 10 years ago we've been talking then add another 10 years before that is how long i've been doing it i can't stress it enough that It seems so basic to enter eight hours a day 40 hours a week.
But if you don't do that you're screwed as this awareness towards is your own personal awareness grows on the importance of agreement grows profitability as you start understanding this supply and demand basic concept of MSP and looking at utilization.
That's when it should really strike you and hate you that, oh, I need all 40 hours entered.
If I don't have all 40 hours entered, I'm never going to trust my agreement gross profit report or my utilization.
And Gary, have you run across many MSPs that are like, that will still say things like, I don't even pay attention to utilization.
Who cares? Like, have you run into that? And or do you run into it much anymore?
So, yeah, I think there is something there where at least at minimum, the acceptance is like, oh, OK, yeah, we could do that.
right yeah i don't know what it is i and maybe it's just the people that we hang out with are just kind of tired of hearing us beat the drum and they're just finally just kind of saying all right fine i kind of get it now but i also think there's this challenge that's happening to the managed services model as a whole as people are getting more and more frustrated with you know the the two big players who are you know they might be perceiving those two big players as doing us dirty a little bit i think they're questioning just managed services as a whole and saying what what's the point here i i'm not i'm not i'm not feeling great i'm always fighting with my clients if i didn't price it well enough 10 years ago seven years ago i'm getting punished for it today and i'm seeing this this increase or this renewed interest in You know, really getting that project billing going, really getting that hourly billing going.
And I think that also just leads to, well, then I better be good at my time entry because I got to know if I'm profitable in that project.
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