Target's Matt Drzwicki explains why retailers are becoming AI's most valuable data partners

I'm Damian Fowler.

And I'm Eilis Liffring.

And welcome to The Big Impression.

[upbeat music]

This week we're joined by Matt Drzewicki, senior vice president and general manager of Target's Roundel.

Now, retail media's become one of the biggest growth engines in advertising, but it's also become a lot more complex.

Consumers are discovering products across social media, search, streaming stores, and now AI-powered platforms.

And for brands, the challenge isn't just showing up in these moments, it's understanding which of these touchpoints actually drive sales.

And that's where Roundel comes in, using Target Corporation's first-party data and retail insights to help brands connect discovery to outcomes, both on and off Target's platforms.

And as shopping behavior evolves, so does the role of retail media, from an in-store and on-site play to something much bigger.

So let's get into it.

I'm Damian Fowler.

And I'm Eilis Liffring.

And welcome to The Big Impression.

[upbeat music]

This week we're joined by Matt Drzewicki, senior vice president and general manager of Target's Roundel.

Now, retail media's become one of the biggest growth engines in advertising, but it's also become a lot more complex.

Consumers are discovering products across social media, search, streaming stores, and now AI-powered platforms.

And for brands, the challenge isn't just showing up in these moments, it's understanding which of these touchpoints actually drive sales.

And that's where Roundel comes in, using Target Corporation's first-party data and retail insights to help brands connect discovery to outcomes, both on and off Target's platforms.

And as shopping behavior evolves, so does the role of retail media, from an in-store and on-site play to something much bigger.

So let's get into it.