Creator economy
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Search complete. 70 mentions across 27 episodes found for "Creator economy".
Oct 29, 2026
James CraneGUEST
And that's why I've expanded out a little bit all in the service of entertainment because it's all under that umbrella.
James CraneGUEST
or the creator economy.
James CraneGUEST
But that's how I look at it now.
James CraneGUEST
And there is power in having a really specialized audience that's highly targeted of people that are interested in the same thing.
Patricia NilssonGUEST
I mean, this notion that we're monetizing something very human, our relationships with others and our engagement with others.
Patricia NilssonGUEST
I mean, we're seeing that seep into you know, the whole influencer economy.
Patricia NilssonGUEST
And I mean, with the content creation economy, we're basically not just taught to consume the images of others, because that is what digital interaction is.
Patricia NilssonGUEST
We're consuming other people, but we're also in some way taught to derive satisfaction and validation by feeling, by watching our image being consumed by others.
Heather FallonHOST
This week, we're exploring how producers can harness the power of creator-led content as we dive into digital.
Heather FallonHOST
You'll be hearing some exclusive audio from our recent New Creator Economy event, including from creators on how they view working with the TV industry, the commissioners working in this space and podcasting experts on how traditional indies can exploit their IP.
Heather FallonHOST
Learn how to get a commission based purely off a title or use social media as a casting tool.
Heather FallonHOST
That's all coming up on this week's episode of Talking TV.
15 MINS LATER
Heather FallonHOST
They've worked with everyone ranging from small production companies to awards organisations and major brands.
Heather FallonHOST
So, if you want to find out more about how Multitude Media can showcase your work, head over to multitudemedia.co.uk.
Heather FallonHOST
Earlier this month, Broadcast hosted its second annual New Creator Economy event, where we invited some of the best and brightest in the digital world to come and discuss some of the biggest topics facing the online content kingdom.
Rebecca CooneyHOST
Over the morning, our panellists delved into this quickly evolving space to consider what the opportunities and pitfalls are when it comes to making TV content in a world where the lines between traditional telly and online are becoming increasingly blurred.
Paul SarkerHOST
There was an article in the Hollywood Reporter about agents, managers, and lawyers that are ushering in this new era and representing talent.
Paul SarkerHOST
as the business shifts to the creator economy.
Paul SarkerHOST
And you were in there, and I read it.
Paul SarkerHOST
I think before it was posted on LinkedIn, before GT did any press about it, because I don't know why it came up in my news feed, but I thought that was so great.
Paige RandolphGUEST
And the world is still small.
Paige RandolphGUEST
Obviously, the entertainment industry and the representatives that work in it, it's, as you know, a super small industry.
Paige RandolphGUEST
And then the creator economy world just gets even smaller.
Paige RandolphGUEST
So it's a fun little industry to work in.
Takara SmallHOST
Today, we're closing the series by looking ahead.
Takara SmallHOST
Where the creator economy might be headed in Canada and what it will take to make sure our voices and perspectives continue to thrive online.
Spencer CallaghanGUEST
There's so much great Canadian content out there that the number one thing we can do as Canadians is just support it.
Takara SmallHOST
It's the final episode of this season of What's Up With The Internet? I'm your host, Takara Small, and this podcast is brought to you by CIRA, the Canadian Internet Registration Authority, the nonprofit building a trusted internet for Canadians everywhere.
Takara SmallHOST
Can you talk us through how you see the content creator space evolving moving forward?
Kareem LeducGUEST
I think we're going to see the distinction between creator, celebrity, athlete, entrepreneur, media company, investor continue to blur and eventually disappear.
Kareem LeducGUEST
I'm not sure we'll even be talking about the creator economy as though it's this separate industry.
Kareem LeducGUEST
It's being woven into every aspects of marketing.
Marcus SherwinHOST
Each episode, we speak with business leaders, founders, and creators who are defining their categories.
Marcus SherwinHOST
I'm your host, Marcus Sherwin, and this is the Creator Economy for B2B.
Marcus SherwinHOST
Hello, welcome today to Not Just Ads, the Creator Economy for B2B.
Marcus SherwinHOST
Today, I'm delighted to be joined by Tass Hover.
Marcus SherwinHOST
Tass is the CEO, founder of Scroll Lab.
Nathan PowellHOST
Tell me about it.
Nathan PowellHOST
I came across an article this week, and we'll link in the bio, where Net Influencer asked 30 people across the creator economy a pretty simple question.
Nathan PowellHOST
And that was, what is the biggest unsolved problem that the industry is currently facing? The industry of creator marketing, of course.
Nathan PowellHOST
And there were some answers you'd probably expect.
Dre BaldwinHOST
Those are two different things.
Dre BaldwinHOST
Episode 3053, I gave you some business principles for the quote unquote creator economy.
Dre BaldwinHOST
And today we're going to talk about why being an influencer is bad business.
Dre BaldwinHOST
We're going to talk about fundamental principles, underlying structures of the influencer industry and why it is set up to use you, not allow you to use it, but for it to use you.
Robert EvansHOST
Nuisance streamers and other rage baiters are part of the influencer industrial complex.
Robert EvansHOST
And it's hard to get accurate estimates of the size of the influencer economy, as it's often called.
Robert EvansHOST
But in October of 2024, Goldman Sachs estimated it as a $250 billion a year industry.
Robert EvansHOST
Now, that – because sometimes you hear that and you think like, oh, so that's all like people trying to sell stuff on TikTok.
Robert EvansHOST
Because to some extent, anyone who wants to be a creative person has to have that degree of like – Social media, like you have to engage with people, right? You have to be able to build a fan base.
Robert EvansHOST
It's kind of necessary.
Robert EvansHOST
But a big chunk of that is people who are making their money with their primary marketable asset, not being a thing that they do, but being just their relationship with their fan base, right? That's kind of the purest example of the influencer economy.
Robert EvansHOST
Someone who is...
Jeff BarrettHOST
Oh, for sure.
Jeff BarrettHOST
Again, conversations I had on the Creator Economy last week, it's like, and people are like, "Well, why is it only 6% of the budget?" I'm like, "Well, 'cause it's hard to monetize vibes." You literally have to have the things-
Sharon MussalliGUEST
Yeah
Jeff BarrettHOST
...
Sharon MussalliGUEST
You've gotta move the needle on a study, a measurement study.
Sharon MussalliGUEST
We often have to do custom content as well as events to sort of buttress the entire play and make a 360-degree program for somebody, even though it might be rooted in a show that has ancillary media and opportunities that surround it to command a larger budget.
Sharon MussalliGUEST
And so it's really also the media mix and the expected delivery on that that allows you to go from, I'm making it up, $50,000 to $500,000 to $5 million is, is, is that's part of it as well, and I don't think every corner of the creator economy will be able to do that.
Sharon MussalliGUEST
I think you will find standout pieces of IP or standout-
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