Aug 19, 2026 · 24 min · 8 segments
You don't have to build a huge bookkeeping firm to build a successful bookkeeping business. In this episode, Lynn Talbott talks with Ashley Lamar Morris, owner of Purrrfect Bookkeeping, about what it…
Ashley Lamar MorrisGuest
Lynn TalbottHost
So what, what's, what's something that you wished someone had told you from day one?

I wish someone had told me to, whatever you think it's gonna cost, time and money, double it.

I'm coming from a background where I did have experience in bookkeeping, but it was all only as a W2 worker for somebody else.

Somebody else had done all the prospecting and discovery call and onboarding and QBO access and fetching statements.

I, being on my own and brand new, completely- Underestimated how long it would take to do all of those administrative tasks.

Um, I also underestimated how much time I would spend in a client file when I was the only person who had my name and reputation on it.

Um, again, when I was a W-2 employee, um, and working hourly, um, number one, I had a lot more clients.

Um, so working hourly, I had to get in there, out of the transactions, reconcile, send reports.

And ultimately it was, if I had made a mistake, it was my boss's [laughs] responsibility and fault and cost and all that stuff.

So, um, on my own, something that would ordinarily take me, you know, maybe I would spend, at my W-2 job, I'd spend 10 minutes reviewing a P- P&L.

Well now, on my own, I'm spending 30, and I'm clicking into every transaction, and I'm clicking into every link, and I'm looking at everything two or three times.

Um, and again, the speed comes with repetition, confidence, time, et cetera.

But in the very early stages, I mean, I would run a profit and loss and look at it for an hour [laughs] before I'd send it to a client.

And again, I did not account for all this extra time that it would take me to do that.

Well, yeah, because you realize there's not another set of eyes on it, and that's what I hear a lot from bookkeepers who I'm talking with is that, you know, I, I've always had a, a boss or somebody or coworkers to go to and, um, you know, I'm just nervous to take-- what if I make a mistake? Like, what if I just don't know something that, that they're gonna be like, "Well, you should've known that." And I understand that.

But I, I would say that's probably pretty true for bookkeepers from, working from home, that they're more careful and they're, um... 'cause they know that once they click the button and send that report, it's all on them.

So what, what's, what's something that you wished someone had told you from day one?

I wish someone had told me to, whatever you think it's gonna cost, time and money, double it.

I'm coming from a background where I did have experience in bookkeeping, but it was all only as a W2 worker for somebody else.

Somebody else had done all the prospecting and discovery call and onboarding and QBO access and fetching statements.

I, being on my own and brand new, completely- Underestimated how long it would take to do all of those administrative tasks.

Um, I also underestimated how much time I would spend in a client file when I was the only person who had my name and reputation on it.

Um, again, when I was a W-2 employee, um, and working hourly, um, number one, I had a lot more clients.

Um, so working hourly, I had to get in there, out of the transactions, reconcile, send reports.

And ultimately it was, if I had made a mistake, it was my boss's [laughs] responsibility and fault and cost and all that stuff.

So, um, on my own, something that would ordinarily take me, you know, maybe I would spend, at my W-2 job, I'd spend 10 minutes reviewing a P- P&L.

Well now, on my own, I'm spending 30, and I'm clicking into every transaction, and I'm clicking into every link, and I'm looking at everything two or three times.

Um, and again, the speed comes with repetition, confidence, time, et cetera.

But in the very early stages, I mean, I would run a profit and loss and look at it for an hour [laughs] before I'd send it to a client.

And again, I did not account for all this extra time that it would take me to do that.

Well, yeah, because you realize there's not another set of eyes on it, and that's what I hear a lot from bookkeepers who I'm talking with is that, you know, I, I've always had a, a boss or somebody or coworkers to go to and, um, you know, I'm just nervous to take-- what if I make a mistake? Like, what if I just don't know something that, that they're gonna be like, "Well, you should've known that." And I understand that.

But I, I would say that's probably pretty true for bookkeepers from, working from home, that they're more careful and they're, um... 'cause they know that once they click the button and send that report, it's all on them.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.