The Backstory on Marketing and AI
Oct 30, 2026 · 28 min · 13 segments
In this episode of *The Backstory on Marketing and AI*, host Guy Powell welcomes Aksel Bedikyan, Founder and CEO of OhGee Insights. With a background in engineering, data science, and business…
Guy PowellHost
And I'd like the, you know, being able to do more with the same amount of money to get a richness in the data.
But how do you, and I don't know whether the AI picks up on this or if this is more just on the human side, but there's so much in the body language, you know, whether it's a raised eyebrow or some kind of a... a hesitation or something.
And so how do you pick up on that when it may actually mean you have to go off grid, so to speak, off the discussion guide? And a human can maybe do that, but maybe an AI can't.
So a lot of the AIME or AI-moderated interview interfaces right now allow for voice responses, audio responses, but also video responses, right? So you're able to see the person or you're able to hear the person.
So this hesitation or that twitch or that, you know, that look on the face that you're talking about, you can see it.
But you don't see it real time, right? So you're not seeing it while it's happening.
So you're not able to probe further on it, right? So you can look at it after the fact and you can kind of gauge what the person is saying and maybe thread a story around that and build and form hypotheses.
But there's nothing like being in the moment and saying like, hey, guy, you know, like said yes, but you said yes with hesitation.
And then, you know, we get into a whole different conversation and we get like a whole lot more deeper and richer and so on and so forth.
And I'd like the, you know, being able to do more with the same amount of money to get a richness in the data.
But how do you, and I don't know whether the AI picks up on this or if this is more just on the human side, but there's so much in the body language, you know, whether it's a raised eyebrow or some kind of a... a hesitation or something.
And so how do you pick up on that when it may actually mean you have to go off grid, so to speak, off the discussion guide? And a human can maybe do that, but maybe an AI can't.
So a lot of the AIME or AI-moderated interview interfaces right now allow for voice responses, audio responses, but also video responses, right? So you're able to see the person or you're able to hear the person.
So this hesitation or that twitch or that, you know, that look on the face that you're talking about, you can see it.
But you don't see it real time, right? So you're not seeing it while it's happening.
So you're not able to probe further on it, right? So you can look at it after the fact and you can kind of gauge what the person is saying and maybe thread a story around that and build and form hypotheses.
But there's nothing like being in the moment and saying like, hey, guy, you know, like said yes, but you said yes with hesitation.
And then, you know, we get into a whole different conversation and we get like a whole lot more deeper and richer and so on and so forth.
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