The Worst Sales Advice Solopreneurs Keep Following

What if the content you’re already writing could close clients for you, no sales calls required? In this episode of the Life-First Solopreneur, Carly sits down with copywriter and author Kendall Cherry for a candid conversation about why storytelling belongs in your sales strategy, not just your marketing plan. Kendall shares how she accidentally wrote a sales book (she thought it was a marketing book until year two), why buyers need to see how the sausage gets made before they invest, and why the old-school “always be closing” mindset doesn’t work for so many of today’s solopreneurs. She also opens up about running a business with inattentive ADHD and the simple structures that free up her creativity. **In this episode, you’ll learn** - Why storytelling is a sales mechanism and not just a way to get people to know, like, and trust you - Where to find stories in your business, even if you think your work is boring - How to share your values through stories instead of buzzwords - Why more content isn’t the answer and what to focus on instead - The most damaging piece of hustle culture sales advice - Why sales is really a crash course in self-worth - How Kendall designs her content and sales systems around her ADHD - Her Life-First tip for better ideas and better content **Connect with Kendall** - Preorder Here to Sell (out November 10, 2026) - Learn more about the book at heretosellbook.com - Explore Kendall’s copywriting services, podcast, and newsletter at kendallcherry.com **Love the show?** Leave a five-star review, subscribe on your favorite podcast platform (including YouTube), and share this episode with a solopreneur friend who needs to hear it. And grab a copy of Solopreneur Business for Dummies by Carly Ries and Joe Rando!