Back By Popular Demand: Is Your Life-First Business Just Lazy Solopreneurship in Disguise?

And I think The whole lazy story comes from hustle culture conditioning.

We've been taught to equate visible business and sacrifice with worth in the working world.

And there's just an optics problem.

A life first business often looks like doing less from the outside, like fewer hours, no team, no big launches.

But really it's just their core distinction is laziness is avoidance of effort, but life first is intentional allocation of effort.

And that's what I want to talk about today.

Do you

agree? I totally agree.

And I just like to dig in a little bit to the history of hustle culture.

And it's funny because being older and kind of watching the world from the middle of – not quite the middle but near the middle of the 20th century on in the – In the 70s, in the late 60s and 70s, there was this, you know, early 70s, there was this kind of hippie culture, which was very like, you know, chill and, you know, good times.

And I mean, yeah, there were drugs and a lot of music and all this kind of chill.

And then we came into the 80s with what we call the yuppies.

Young urban professionals.

And this is where, for me, hustle culture became the thing.

It was because it was like you make money, work crazy hours, make a lot of money, drive fancy cars, whatever it is.

It was all about material stuff.

And strangely, a lot of those people were previously hippies.

Yeah.

I don't know how that change came about, but if you look at the ages.

So, you know, and this was, you know, really something that got embedded in me because I was, you know, I was going to college and getting my first jobs in the 80s.

And it was like, you know, I'd be in the lab because I was an engineer in those days.

I'd be in the lab until, you know, 7, 8, 9, 10, 11 o'clock.

Sometimes I'd even sleep over.

And feel very kind of accomplished that I did this.

And it's really warped.