Viral Brand Expert: The Strategy That Built Million-Dollar Brands

In 2026, I just feel like every single market is so oversaturated.

What do you think that someone could do to make their brand stand out?

Pattern disruption is the most important thing when you're building a brand today.

This applies to everyone, even if you don't have a product.

It applies to your website, your digital ads, your commercials, your app, even your personal brand.

And so I have some examples to show you later, but there's a couple of different ways to do this.

The first way is packaging, and people are 20% more likely to buy a product just because the packaging is more interesting to them.

And so when you think about your packaging, you want it to be something that is different than what's already out there.

And so what I like to do when I'm building a new business is I am taking screenshots of every single other competitor out there, and I'm building a mood board of all the other competitors.

And I'm looking at what colors are they not using, what different fonts or different shapes or different sizes can I do.

But you don't wanna be too different either because 10% difference is the only thing that you need when it comes to packaging changes.

And so maybe this makes the packaging easier to use, maybe it's just color, but you wanna take the customer to a point where they're like, "Oh, this is cool and different, but I can still functionally use it."

It makes me actually think about when we started this channel.

At the beginning, without really knowing what I was doing, I, like, literally put together, like, a little deck, and I put all the thumbnails of all the other, like, podcasts in our space, right? Like, the immediate in- instinct was to copy, but then it's like, wait a minute, like-

Yeah

...

I- I'm just gonna blend in.

And I do think that there's something to be said where it's like I'm talking about packaging on thumbnails.

Yeah.

You're talking about packaging on product.

This genuinely does apply to anything.

Totally, even content creators.

There is, though, I do think there's a benefit to copying in the very beginning when you're learning.

And I know that's a hot take, but that's the best way to learn.

Because when you're learning, you don't know what the options are.