[laughs]

So what I'm gonna show you, I've never shown before, but basically this is my pitch deck for reaching out to retail buyers, which is really exciting, and I think a lot of people are gonna really love this.

Number one, you customize every pitch deck for every retailer.

So, like, custom colors, put their logos on it, all of that.

You don't want one pitch deck for one retailer.

The first thing I like to, like, paint the picture of, like, who are we and why are we even pitching you? So this is kind of where I mention, you know, we're a water bottle accessory company, strong manufacturing, and very trend-forward.

So next, I like to have an Our Story section, because it paints the picture of, like, who am I, and, like, why should a buyer be even interested in me, and maybe do they wanna help support me in what I'm building? And, like, it kind of brings that personal touch to it.

Mm

Yeah.

And when I, when I had the idea for CharCharms-...

I realized, "Oh my gosh.

No one has done this." I mean, you would go on eBay and search water bottle accessories and there was three listings, and it was the hydration tracker, tracking bead, it was the men's hiking silicone protector for your water bottle, and then there was, like some stickers.

And so that was really it in the market when we launched this company.

And so I knew if we could get into retail, the first mover advantage is that if you are the first mover, you are maintaining 70, 80% of that market share on the retail shelf.

And that's exactly what I wanted, and it was very, um, it was very tempting for me to w- try to keep as much of that from the very early on, because we were the water bottle accessory company.

I'm wondering o- overall, you know, especially with the Gen CEO Substack that you've started, you know, what do you feel like that level of transparency is, is getting for you that, you know, traditional brand marketing can't? You know, h- how do you feel like that's, uh, growing your customer base or, or endearing you to new folks?