Aug 18, 2026 · 20 min · 10 segments
**The Sorting Exercise That Makes Your Next Hire Obvious** I was making millions and still editing my own training videos. For years. I was fast at it and I was saving money, which is how I justified…
The reason hiring feels impossible is that the work is one big undifferentiated pile in your head.
And when something is one giant mass, you can't hand it off to anyone because you can't see where one piece ends and the other one begins.
What I want you to do is take everything you do in a normal week and put each piece into one of three columns.
Let's say you're a dietician, so you run a group coaching program, and you've got a course as well.
So your live coaching calls where you're working directly with your members, column one.
Okay? And then the core teaching, the philosophy your whole program is built on, the point of view that makes people choose you over another dietician out there, well, that's also column one.
You might be the only one writing those right now, but could someone else write them from your own outline in your voice once you taught them how? That's column two.
Scheduling, onboarding, chasing your contractors for the thing they said they would do and get done by Tuesday.
The reason hiring feels impossible is that the work is one big undifferentiated pile in your head.
And when something is one giant mass, you can't hand it off to anyone because you can't see where one piece ends and the other one begins.
What I want you to do is take everything you do in a normal week and put each piece into one of three columns.
Let's say you're a dietician, so you run a group coaching program, and you've got a course as well.
So your live coaching calls where you're working directly with your members, column one.
Okay? And then the core teaching, the philosophy your whole program is built on, the point of view that makes people choose you over another dietician out there, well, that's also column one.
You might be the only one writing those right now, but could someone else write them from your own outline in your voice once you taught them how? That's column two.
Scheduling, onboarding, chasing your contractors for the thing they said they would do and get done by Tuesday.
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