Aug 4, 2026 · 17 min · 9 segments
**How to Run a Promo With Something You've Already Built** You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search activity happens…
So let's start with the offer itself, because this is where people overcomplicate things before they've even begun.
You're going to look at what you already have and choose one thing to feature.
First, choose something that's already proven, an offer that your audience has bought before, that's gotten people results, that you know how to deliver.
Second, look for something that's timely or that you can easily tie to a fresh start.
So think about a course that you can open with a January cohort or a coaching package that can become a new-year jumpstart.
And then third, choose something that you can deliver without burning out your team or yourself during one of the busiest times of the year.
So when you line those up, a proven offer with a timely angle that's easy to deliver, you've got something that meets your audience right where they are already in the buying frame of mind.
Even when the discount itself is modest, offers still see a lift in the window.
People are primed to say yes in November and December in a way that they just aren't in February.
So you're meeting demand that already exists with something you've already built.
And I know it's fun to think of something new, shiny, and put it together, and test it out on Black Friday, but here's why you do not wanna do that.
So if you get really involved in a brand-new promo, something you've never done before, you are literally taking your eyes off what's going to happen soon.
The sooner you plan for the new year, so let's say in September, October, the better.
So let's start with the offer itself, because this is where people overcomplicate things before they've even begun.
You're going to look at what you already have and choose one thing to feature.
First, choose something that's already proven, an offer that your audience has bought before, that's gotten people results, that you know how to deliver.
Second, look for something that's timely or that you can easily tie to a fresh start.
So think about a course that you can open with a January cohort or a coaching package that can become a new-year jumpstart.
And then third, choose something that you can deliver without burning out your team or yourself during one of the busiest times of the year.
So when you line those up, a proven offer with a timely angle that's easy to deliver, you've got something that meets your audience right where they are already in the buying frame of mind.
Even when the discount itself is modest, offers still see a lift in the window.
People are primed to say yes in November and December in a way that they just aren't in February.
So you're meeting demand that already exists with something you've already built.
And I know it's fun to think of something new, shiny, and put it together, and test it out on Black Friday, but here's why you do not wanna do that.
So if you get really involved in a brand-new promo, something you've never done before, you are literally taking your eyes off what's going to happen soon.
The sooner you plan for the new year, so let's say in September, October, the better.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
