Sep 15, 2026 · 38 min · 12 segments
Digital Course Academy earned over $60 million and served more than 100,000 students. About six months ago, I retired it. This is the update. I'm taking you inside the three coaching programs I run…
I wanna start today with a moment that I have seen over and over again really throughout the 17 years of my business, and that is a woman who is making good money.
She might be making 500K a year, 600K a year, more, and her business is working, but she finds herself working harder and harder, and that number is not changing.
I'm doing that, and I am stuck." And I've talked to women, especially over the last year, where this is their reality.
They have been successful, but there is something that just isn't clicking anymore like it used to.
And so that frustration, that, like, confusion, I kinda get it at a more intimate level today than maybe a year or two ago.
So I told you six months ago about a new business model that I was just putting out into the world.
So I did an episode talking about my big pivot, and basically, for many, many, many years, I sold Digital Course Academy, where I taught students how to create and launch digital courses.
And so in that pivot episode that I did that created a lot of noise online, like, "How dare Amy change what she's doing? If she's not launching her course anymore, courses must not be working.
And so it's been a little over six months from now, and I thought maybe I should give you an update, what's working, what's not, where I'm at in the business, where I am at emotionally or mentally because we know that's 80% of being an entrepreneur.
So I thought I'd take you behind the scenes of six months into my brand-new business model.
I wanna start today with a moment that I have seen over and over again really throughout the 17 years of my business, and that is a woman who is making good money.
She might be making 500K a year, 600K a year, more, and her business is working, but she finds herself working harder and harder, and that number is not changing.
I'm doing that, and I am stuck." And I've talked to women, especially over the last year, where this is their reality.
They have been successful, but there is something that just isn't clicking anymore like it used to.
And so that frustration, that, like, confusion, I kinda get it at a more intimate level today than maybe a year or two ago.
So I told you six months ago about a new business model that I was just putting out into the world.
So I did an episode talking about my big pivot, and basically, for many, many, many years, I sold Digital Course Academy, where I taught students how to create and launch digital courses.
And so in that pivot episode that I did that created a lot of noise online, like, "How dare Amy change what she's doing? If she's not launching her course anymore, courses must not be working.
And so it's been a little over six months from now, and I thought maybe I should give you an update, what's working, what's not, where I'm at in the business, where I am at emotionally or mentally because we know that's 80% of being an entrepreneur.
So I thought I'd take you behind the scenes of six months into my brand-new business model.
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