Ep 169: Why One Client Nearly Broke Our Agency and What We Changed After | with Aric Whiteley of Lockhern Digital

is ever evolving.

It is the least, I'll say one of the least static industries.

I always like to use plumbing as the example.

I'm not even picking on plumbers.

Actually, having a plumbing business would probably be pretty sweet because nothing's ever changing, but it's the polar opposite of what we do.

There's only a handful of services anyone's ever going to want.

They're not going to want anything beyond that.

There's nothing new.

There's no real innovation there.

I'm sure that policies and regulations aren't really changing all that often versus digital marketing.

And depending on who you're serving and what market you're serving it in and what platforms it's on, you might be having to...

Like work through changes to how you operate, like literally every other week.

And it's just it's kind of wild.

And I know that some people hate that.

But I think a lot of people who are in the agency space are in the agency space because that in that in some way is kind of like it's excitement to them.

It keeps things interesting.

How do you feel about that level of just fluidity in what we do?

I thrive in it.

I just love working in chaos.

I think I just personally enjoy that challenge.

To your point is, I think, you know, to go a little bit darker and a little more competitive sides, I just feel like people who can really move at speed and be able to evolve in currents that switch directions all the time, especially in this age of AI, I think those are the people that are going to thrive.

And I think you can already see a lot of use cases and studies coming out about that.

There's single person, million, billion dollar businesses now, which I think is really interesting.

So I think as I related back to the industry and what I'm hearing is, I do see a lot of fear.

I do see, I mean, every single day in my feed, I'm seeing RIP media buyers, RIP agencies, right? Those types of things.