Ep 168: If I Started a New Agency Today, I’d Follow This Plan

I want to talk to you guys about the agency that I would build if I had to start over again today.

Now, don't tempt me.

I think about this often, but I don't need another agency right now.

I'm here to help you guys.

I don't want to start a new one right now.

Although the intrusive thoughts in my head tell me otherwise, but So far, I'm winning the battle.

So I built my agency, I grew it, and I eventually sold it.

So theoretically, if I started again, I should just repeat the exact same playbook, right? Well, honestly, I wouldn't.

I made a lot of missteps.

things took a lot longer than they should have.

I mean, it wasn't a bad business.

It ultimately created a fantastic outcome.

I could not be happier with how things turned out.

But I know so much more now about what it actually takes to make an agency valuable to the owner, not just what it takes to make it grow.

Because The two things aren't necessarily mutually exclusive.

You can have an agency that's growing and also be worth absolutely nothing.

And I know because I lived through that.

Now, most founders I've spoken to accidentally build their agency based on whatever opportunity shows up next.

And this makes sense in the entrepreneurial journey.

But at some point, you need to snap out of that.

This looks like you sign a new client and then maybe that new client wanted an additional service that you don't provide.

And so, of course, you sense the opportunity and you, of course, aren't going to turn down this client and its money.

So you say, yes, absolutely.

And then you think, holy crap, I've never actually delivered this service before.

So guess what? Now you're hiring somebody to deliver the service.