Sep 9, 2026 · 31 min · 13 segments
***Summary:*** Most agency founders want freedom and more money. Instead, they often create a job where they are the least-paid person on the team. I sat down with Dominick DeJoy to unpack why that…
Dominick DeJoyGuest
Sean LangHost
Why do you think that so many agency founders, I mean, find themselves in that position, but then also just kind of accept that position? Because I think when I started my agency, I had the dream of like freedom, but also more money.
And I talked to so many agency owners who have been in that exact same position of like, you know, the money will come eventually.
Well, I mean, I think that once you've tasted the independence, it's kind of hard to go back.
There's also like one of my former professors who was an economist would use the term like it's kind of horrible, but it's like it's a lot more fun to buy a puppy than to drown it later.
Yeah, I mean, I think, you know, when it's not working, people just like tend to just drag things out unless they're forced to, unless they actually go broke.
Um, and the other side of it is that it actually is legitimately hard to, um, kind of break out of that, um, kind of like low productivity, you know, trap.
I think most people that own like small stores and other kinds of small businesses, they would make more money in a salaried job, you know? Um,
Why do you think that so many agency founders, I mean, find themselves in that position, but then also just kind of accept that position? Because I think when I started my agency, I had the dream of like freedom, but also more money.
And I talked to so many agency owners who have been in that exact same position of like, you know, the money will come eventually.
Well, I mean, I think that once you've tasted the independence, it's kind of hard to go back.
There's also like one of my former professors who was an economist would use the term like it's kind of horrible, but it's like it's a lot more fun to buy a puppy than to drown it later.
Yeah, I mean, I think, you know, when it's not working, people just like tend to just drag things out unless they're forced to, unless they actually go broke.
Um, and the other side of it is that it actually is legitimately hard to, um, kind of break out of that, um, kind of like low productivity, you know, trap.
I think most people that own like small stores and other kinds of small businesses, they would make more money in a salaried job, you know? Um,
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