The client journey no longer begins when someone walks through your clinic door. It begins the moment they search, message, call, read a review—or wait for a response.
In this episode of the ABIC Podcast, Ramey Shehata from Podium Software joins us to explore why faster communication, AI and trust have become business-critical for clinics, salons, spas and medical aesthetic businesses.
Together, we unpack:
- Why slow responses can erode trust before the relationship begins
- Where businesses may be losing enquiries, bookings and loyalty without realising it
- How missed calls and inconsistent follow-up affect the entire client journey
- Why reviews have become part of the client’s decision-making process
- How AI and automation can support better service without replacing human care
- What should never be automated in a high-trust business
- The communication systems modern clinics should review and strengthen
This is an insightful conversation about the client journey before the treatment room—and how becoming easier to contact, trust and return to can support stronger conversion, retention and long-term growth.
This episode is proudly brought to you by Podium Software
**The ABIC Podcast** is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts\** **or ‘follow’ on** Spotify, \*\*and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil
