Jun 30, 2026 · 17 min · 11 segments
Ever wondered what a career in marketing actually looks like beyond the creative brief? This week I sits down with Rushenka Perera, VP of Marketing at SAP, to find out what B2B marketing really…
Rushenka PereraGuestJane ButlerHostWe're discussing marketing, and I wanted to start off by asking you, when you were 17, was it something that was on your career path trajectory?
At that time, it was really choosing what subjects you wanted to do as, as it is now, and I just chose what I thought would appeal to me.
Hmm.
So that was interesting to me, and also I thought if I wanted to be a journalist, that was a good place to start.
Hmm.
So you went down the route of doing that at university.
When you finished university, what was your path into marketing?
Hmm
... which wasn't great, so pretty much had to take whatever job was available to me at the time, and I applied for marketing assistant type roles, and there was a role available at the Law Book Company that got acquired by Thomson Reuters.
That job was a marketing administrative assistant, so I grabbed that with both hands, and that's how I started my career.
We're discussing marketing, and I wanted to start off by asking you, when you were 17, was it something that was on your career path trajectory?
At that time, it was really choosing what subjects you wanted to do as, as it is now, and I just chose what I thought would appeal to me.
Hmm.
So that was interesting to me, and also I thought if I wanted to be a journalist, that was a good place to start.
Hmm.
So you went down the route of doing that at university.
When you finished university, what was your path into marketing?
Hmm
... which wasn't great, so pretty much had to take whatever job was available to me at the time, and I applied for marketing assistant type roles, and there was a role available at the Law Book Company that got acquired by Thomson Reuters.
That job was a marketing administrative assistant, so I grabbed that with both hands, and that's how I started my career.
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