R
Rushenka Perera
1
APPEARANCES
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Jun 30, 2026
Field Marketing - The Job Behind the Brand
1:55
2:01
2:14
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1:46JaneHOST
Can you maybe tell us a little bit about your role that you're doing at the moment and your team around you?

Rushenka PereraGUEST
So field marketing really owns the relationship with the customer and with the sales force on the ground.

Rushenka PereraGUEST
So field marketing's role generally is, from a B2B marketing perspective, business to business marketing, is to bring in pipeline to support the business.

Rushenka PereraGUEST
And then other goals obviously are in terms of building brand and also customer advocacy.
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3:18JaneHOST
Hmm