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Rushenka Perera

Jun 30, 2026

JaneHOST
1:46
Can you maybe tell us a little bit about your role that you're doing at the moment and your team around you?
1:53
I'm in what's called field marketing.
1:55
So field marketing really owns the relationship with the customer and with the sales force on the ground.
2:01
So field marketing's role generally is, from a B2B marketing perspective, business to business marketing, is to bring in pipeline to support the business.
2:11
So that's the number one goal of field marketing.
2:14
And then other goals obviously are in terms of building brand and also customer advocacy.
2:20
So that would be the three main things that my team and I are charged with.
JaneHOST
3:18
Hmm

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