Jul 10, 2026 · 12 min · 8 segments
Three young ranchers sit down to talk about the future of agriculture, family legacy, and why staying in rural North America is getting harder every year. They discuss rising land prices, corporate…
Trevor GreenfieldHostRupertGuestZaneGuestTwainHostI'd say you're probably our youngest salesman on the force, so keep up the good work, what you're doing out there.
sam if you don't mind um why why have you stayed in rural north america or what
yeah um i think biggest thing for me and my background is it's um it's been a legacy for my family where i was raised out you know in the middle of eastern new mexico and west texas area i want my kids to grow up the way that i did and that my granddad and his granddad did before him since the civil war basically we've my family so how many
seven
yeah yeah i think that reomax plays a vital role in um you know maximizing our ability to capitalize on what we have and make and make more with um with the land that we do have
We talk a lot about profitability with the tubs, but for a lot of guys, it's like you're saying, it's almost more than just profitability from that standpoint.
Like you got to be profitable, but what profitability enables is the way of life.
And that side of it, I think is, I don't know what you'd say, but I think it's pretty important for rural North America as a whole because there's a lot of people that could relate to that.
it's everything is um you know just have the privilege to do what you love and um you know make it make a good living while you're doing it and help people around you everyone talks about the declining cow herd and the the big corporate people stepping in and um you know having the ability to to sit there and and you know have a solution for people's problems and and a way for them to navigate just to uh kind of have an advantage And so I think it's been phenomenal in that aspect.
I
appreciate that.
Everybody wants a piece of it right now.
So that's a big reason why I want to stick around here and kind of stay in the egg world too.
I wasn't raised in the egg world by any means.
We didn't grow up on a ranch or farm or anything.
So this is kind of my way of, getting my feet into it getting getting into helping out ranchers good people hard-working people and that's just
my way of giving back to and trying to get into it and uh from the dealership side of things do you feel like that
ties in oh 100 yep yep yep 100 and uh there's so much that people are missing out on up there and so that's kind of what my dad and i are trying to do is get people up there to kind of understand the possibilities of what they can do for themselves.
I'd say you're probably our youngest salesman on the force, so keep up the good work, what you're doing out there.
sam if you don't mind um why why have you stayed in rural north america or what
yeah um i think biggest thing for me and my background is it's um it's been a legacy for my family where i was raised out you know in the middle of eastern new mexico and west texas area i want my kids to grow up the way that i did and that my granddad and his granddad did before him since the civil war basically we've my family so how many
seven
yeah yeah i think that reomax plays a vital role in um you know maximizing our ability to capitalize on what we have and make and make more with um with the land that we do have
We talk a lot about profitability with the tubs, but for a lot of guys, it's like you're saying, it's almost more than just profitability from that standpoint.
Like you got to be profitable, but what profitability enables is the way of life.
And that side of it, I think is, I don't know what you'd say, but I think it's pretty important for rural North America as a whole because there's a lot of people that could relate to that.
it's everything is um you know just have the privilege to do what you love and um you know make it make a good living while you're doing it and help people around you everyone talks about the declining cow herd and the the big corporate people stepping in and um you know having the ability to to sit there and and you know have a solution for people's problems and and a way for them to navigate just to uh kind of have an advantage And so I think it's been phenomenal in that aspect.
I
appreciate that.
Everybody wants a piece of it right now.
So that's a big reason why I want to stick around here and kind of stay in the egg world too.
I wasn't raised in the egg world by any means.
We didn't grow up on a ranch or farm or anything.
So this is kind of my way of, getting my feet into it getting getting into helping out ranchers good people hard-working people and that's just
my way of giving back to and trying to get into it and uh from the dealership side of things do you feel like that
ties in oh 100 yep yep yep 100 and uh there's so much that people are missing out on up there and so that's kind of what my dad and i are trying to do is get people up there to kind of understand the possibilities of what they can do for themselves.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.