The Lash CEO Who Built Three Salons Before 30 (And What It Really Cost Her)

**What does it really take to build a beauty business from the ground up?**  In this episode of Tell Me About It, Cait Muir sits down with Tash Rowe, founder of Lash Baby Australia. Tash opened her first salon at just 20. Today, Lash Baby Australia includes multiple salons, an online lash supply store, and a lash training academy that helps new lash artists raise the standard of the industry. **But her path has been anything but easy.** Tash has lived through flooding, COVID shutdowns, supplier scams, toxic workplaces, and the weight of leading a team in her early twenties. She also shares the real story behind her successful beauty business - not the highlight reel. This chat goes deeper than business, too. Tash opens up about leaving a toxic relationship, healing from anorexia, finding her strength again through MMA and the gym - and learning what it feels like to be backed by a partner who actually celebrates her wins. If you’re a salon owner, beauty therapist, female entrepreneur, or a woman rebuilding after a hard chapter, this episode is full of real lessons on client care, resilience, and self-worth. **In this episode, we talk about:** 💜 The accidental ‘sandwich shop’ moment that pulled Tash into the beauty industry at 16 💜 How Tash opened her first lash salon at 20 (and what she wishes she knew first) 💜 The simple shift that took her from one rented room to multiple lash salons 💜 How Tash launched a lash training academy and supply brand without a perfect plan 💜 What collapsed ceilings, floods, and forced moves taught her about staying in business 💜 The supplier scam that wiped out thousands overnight (and the warning sign she missed) 💜 What actually beats chasing new ones every time… if you want to maximise profits 💜 How MMA, gym training, and a trauma-informed coach helped her feel strong in her body **Key moments:** 00:00:00 Intro 00:01:20 Meet Tash, lash empire builder 00:04:00 Sandwich shop to salon 00:07:40 The 10-page resignation 00:11:30 Falling for lashes 00:16:50 Becoming the lash fixer 00:18:30 First ceiling crack disaster 00:22:00 Second salon collapses 00:27:30 Training academy launches 00:29:30 The vanishing supplier 00:33:00 Truth about lash damage 00:42:00 Anorexia behind the success 00:44:00 Leaving the toxic relationship 00:45:30 MMA saved her life 00:50:00 The rescue dog story 00:55:30 Finding a real partner 01:00:30 What's next for Tash \- **👉Connect with Tash:** https://www.instagram.com/lashbabyaus/ https://www.instagram.com/lashbaby.salon/ \- **👉Find out more about how we can work together:** https://iconiccoaching.com.au/coaching/ \- **👉Here’s how to connect:** https://www.instagram.com/tellmeaboutit\\podcast https://iconiccoaching.com.au