We got rid of our commercial office and moved home, but through that time everyone really had to pivot, and that's an amazing thing that you launched when you were forced to sit at home and not be around people, which is so hard for someone who's, like, a people person too.

It was ...

It w- like, at the start I was going crazy.

I was like, "What do I do?" Like, "What, what can I do?" So I started a couple of businesses during that time.

I was like, "Let's just see what works, what can I run with, how do I do it?" And the other business that we started was our magnetic lash business, and that popped off.

That did so well because everyone couldn't get into salons, no one could get their lashes done, and it was literally, like, an eyeliner that you put on, and then you stick the lashes to the liner.

It had, like, all magnets in it, and it was really, really cool.Until it wasn't.

And how did you pick him? How, why him?