Oct 7, 2026 · 11 min · 7 segments
California is targeting something nearly every driver eventually has to buy: replacement tires. New efficiency standards are putting **rolling resistance** under the microscope, aiming to reduce the…
Ken ChesterHost
I mean, you can make a case for that with a lot of things that go on in the Golden State.

Not any specialty or rare type of tires, but good old replacement tires for your personal vehicle.

If you're not aware why California is often so special when it comes to pollution and pollution control and why they seem to be so, if you will allow me, anal about it.

If you had lived in California in the 1960s, you would see the level of pollution, particularly in Los Angeles, which is kind of like a bowl.

When the federal government passed the Clean Air Act in 1970, particularly when it came to regulating automotive exhaust, they gave California an exemption.

California could have stricter requirements than the rest of the country, and for many years.

In other words, they built controls, emission controls for 49 states and then more stringent controls just for California.

And the reason why I'm giving you this kind of background is what we're getting to now.

California has always been a bit more touchy when it comes to consumer rights, when it comes to air quality and things like that.

I mean, you can make a case for that with a lot of things that go on in the Golden State.

Not any specialty or rare type of tires, but good old replacement tires for your personal vehicle.

If you're not aware why California is often so special when it comes to pollution and pollution control and why they seem to be so, if you will allow me, anal about it.

If you had lived in California in the 1960s, you would see the level of pollution, particularly in Los Angeles, which is kind of like a bowl.

When the federal government passed the Clean Air Act in 1970, particularly when it came to regulating automotive exhaust, they gave California an exemption.

California could have stricter requirements than the rest of the country, and for many years.

In other words, they built controls, emission controls for 49 states and then more stringent controls just for California.

And the reason why I'm giving you this kind of background is what we're getting to now.

California has always been a bit more touchy when it comes to consumer rights, when it comes to air quality and things like that.
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