Sep 23, 2026 · 33 min · 12 segments
“It’s still your house. You’re still in control of who buys it and under what circumstances.” https://youtu.be/ozOO4lXSZ08 You priced your home aggressively because you wanted buyers competing for…
So today I was hoping we could talk about something that comes up pretty regularly.
We've been hitting pretty hard this idea that the strategy that sellers should price very aggressively.
couple.
When I'm talking through this with sellers, we... routinely get the pushback of, well, that's all well and good, Glenn.
I get that you want me to price clear down here, But what if somebody makes me that offer? So I thought
we
I think, you know, the instinct is what do you do? You feel like you got an offer.
So you have to do something with it.
Usually something in the way of accepting or working towards acceptance.
I mean, you know, just to lay this out very plainly, why do we do this? And I don't want to belabor this because like I said, we've done this a handful of times.
But we know that the goal for sellers is, is to get the best deal they can, top terms, strong buyer.
Well, we also know from many, many years of experience in thousands of transactions that you don't get there without a bidding war in most cases.
I'd like to say every time, but I'm sure there's one or two examples in my past where maybe that's not the case.
So today I was hoping we could talk about something that comes up pretty regularly.
We've been hitting pretty hard this idea that the strategy that sellers should price very aggressively.
couple.
When I'm talking through this with sellers, we... routinely get the pushback of, well, that's all well and good, Glenn.
I get that you want me to price clear down here, But what if somebody makes me that offer? So I thought
we
I think, you know, the instinct is what do you do? You feel like you got an offer.
So you have to do something with it.
Usually something in the way of accepting or working towards acceptance.
I mean, you know, just to lay this out very plainly, why do we do this? And I don't want to belabor this because like I said, we've done this a handful of times.
But we know that the goal for sellers is, is to get the best deal they can, top terms, strong buyer.
Well, we also know from many, many years of experience in thousands of transactions that you don't get there without a bidding war in most cases.
I'd like to say every time, but I'm sure there's one or two examples in my past where maybe that's not the case.
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