59: You Can End Food Noise Without Weight Loss Drugs

Let's look at what food noise actually is.

So let's start with a definition because the term food noise I have noticed in the general population has got very fuzzy.

When people on weight loss drugs describe food noise disappearing, what they usually mean is any thoughts they have about food have gone quiet.

But not all thoughts are intrusive or annoying or frustrating and painful.

In fact, food thinking only feels like food noise when it gets to that painful, intrusive place.

So food noise specifically then are thoughts about food that have become loud, repetitive and hard to ignore, not just simply food thoughts at all.

So let's look at why our brain are having food thoughts in the first place.

First of all, eating is absolutely fundamental for survival.

It's as fundamental for survival as breathing.

If we stop eating, we ultimately die.

So we've evolved with signals that tell us to eat.

And those signals include things like a rumbling tummy, low energy, a shift in mood we might call hangry.

And absolutely, it also includes thoughts about food.

So you might start thinking, hmm, yeah, I'd really like some soup for lunch or, oh, I haven't had lasagna for a while.

I think I'd like that.

That's food thinking.

We have evolved to have those kind of thoughts as a signal to say, hmm.

your body is saying to you, I need food.

Here's what would really work really well for the system.

And those food thoughts are not a flaw.

They really are how our system has been designed.

And if you have ever tried to lose weight intentionally, you've been on a diet or you've been on a health kick or you've decided to count something or emit something, By definition, you have been taught and encouraged to override your natural, normal, evolved biological signals.