Oct 8, 2026 · 10 min · 5 segments
Isaac Morey sat down with Allison Reilly at Shoptalk Fall in Nashville. Allison is the founder of Closai, a startup building a consumer purchase intelligence layer for retail, where a shopper opts in…
Well, a couple Shop Talks ago, the big buzzword was AI in general, and then last time-
And as a content company, that, that definitely was something that kinda stuck out to us.
So we've been asking people as just kind of a fun question, what is your definition of AI slop?
Well, it's one of those that I feel the answer is you know it when you see it.
Is that weird? I've noticed a lot lately where I think what's getting interesting is the stuff that's in between organic, real, like, human-made content and slop because I think there's a lot in the middle that you can still identify, you know is made with AI, and it doesn't, like, offend you, but you don't like it as much.
I was chatting about this with a friend last week, and it's like something about that ad, I just, like, it doesn't get me.
There's just a little tweak or a touch of the, of the creative that's just, like, not right.
Something about it doesn't quite still sit right with our, like, human brain, I think.
Slop slop, but it's at the in between that's gonna be, like, so much nuance about what works for consumers.
I mean, I'll, I'll, I'll ask it to critique or, like, find holes in my work or compare, like, my database of client feedback against-
But something that that kind of made me think of there is I'll get this uncanny valley where I see a human talking, and it's like a human production of a video, but I can tell they wrote their script with AI.
Well, a couple Shop Talks ago, the big buzzword was AI in general, and then last time-
And as a content company, that, that definitely was something that kinda stuck out to us.
So we've been asking people as just kind of a fun question, what is your definition of AI slop?
Well, it's one of those that I feel the answer is you know it when you see it.
Is that weird? I've noticed a lot lately where I think what's getting interesting is the stuff that's in between organic, real, like, human-made content and slop because I think there's a lot in the middle that you can still identify, you know is made with AI, and it doesn't, like, offend you, but you don't like it as much.
I was chatting about this with a friend last week, and it's like something about that ad, I just, like, it doesn't get me.
There's just a little tweak or a touch of the, of the creative that's just, like, not right.
Something about it doesn't quite still sit right with our, like, human brain, I think.
Slop slop, but it's at the in between that's gonna be, like, so much nuance about what works for consumers.
I mean, I'll, I'll, I'll ask it to critique or, like, find holes in my work or compare, like, my database of client feedback against-
But something that that kind of made me think of there is I'll get this uncanny valley where I see a human talking, and it's like a human production of a video, but I can tell they wrote their script with AI.
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