Maybe talk a little bit about how you're courting customers, like, on the consumer side, and how you, you know, kinda what measures you take to reassure them, and then what kind of maybe a little more on, like, the value and how you market that value to people to get them to, to come along for the ride.

Yeah.

We think this is very important, and this is the, something super unique about what we're doing, so we kind of see ourselves like Plaid for retail.

So the same way that Bank of America couldn't make Plaid or PayPal couldn't make Plaid, we don't think that the retailers or the brands can do that with ultimate consumer trust.

So we believe sitting as a neutral third-party data layer that focuses on the consumer's privacy and trust is really the new, the new way to do it and, and what we're doing that's really unique.

We also think with the future of agentic commerce, this is a whole new era.

Like, the consumer all of a sudden needs and wants to see and port their own data.

So we've been asking people as just kind of a fun question, what is your definition of AI slop?