Building Sovyn: How KNB and Roketto United Their Agencies From Day One

It's sort of how modern of you, right? In a way, but you get together, obviously each of your organizations have such a strong history, such strong branding, like KMB, Rocketto, you know, And now when you got together, you created a new name, right? You're now together.

You're called Sylvan.

Tell me about how that discussion went.

Like, why go with a new name and why Sylvan?

Colin, I'm not even sure if you know this part, but our previous name, KNB, they're the initials of our founder's grandfather.

So it was something that was deeply personal at the time.

And I think it made a lot of sense.

But as we were growing, we wanted a name that was truly reflective of the organization, you know, in the modern times, but you know, we've been around for decades and it was time to sort of grow that next evolution.

And there were a lot of conversations about, are we keeping two brands or are we becoming one brand? But like we were saying with the people, everybody's so closely aligned on one mission.

It made a lot of sense for us to really combine organizations and become one.

And we really felt like all being in one house under one brand that we was really reflective of the market that we were in as to what we did, that made the most sense to us.

I think it also allows us to go forward together along one path.

Where now there was newness on both sides, and so we should share that experience together.

Yeah, I think for just to speak to like my team coming and joining the KMV team, there is that sort of invisible wall.

So now where we're part of a company, we still sort of feel to identities and having Sovin form and now like websites, everything all go to Sovin.

It really from the outside became a true merger of teams internally as well.

And I think that's been reflected in terms of bringing us together and feeling like we're now part of something new and fresh, hopefully from both sides as we move forward with Sylvan.

And tell us a little bit about the origin of that name, because I know it was in the press release.

But for those that haven't had a chance to look at it, we'll link it, by the way.

But tell me about the origin of that particular name.

So it initially came up in internal brainstorming and we did want to stick to the Greek and Latin roots that are very prevalent in our industry.

And we wanted to focus around kind of our main differentiator, which are the people that we have.

We have a very particular hiring strategy of only hiring sort of the best and brightest in our space.

Everybody on our team has 10 plus years of experience specifically in this space.

So we thought what we're offering to people is really that intelligence, the intelligence of our people who can help with understanding the industry, with guiding strategy.

It's sort of how modern of you, right? In a way, but you get together, obviously each of your organizations have such a strong history, such strong branding, like KMB, Rocketto, you know, And now when you got together, you created a new name, right? You're now together.

You're called Sylvan.

Tell me about how that discussion went.

Like, why go with a new name and why Sylvan?

Colin, I'm not even sure if you know this part, but our previous name, KNB, they're the initials of our founder's grandfather.

So it was something that was deeply personal at the time.

And I think it made a lot of sense.

But as we were growing, we wanted a name that was truly reflective of the organization, you know, in the modern times, but you know, we've been around for decades and it was time to sort of grow that next evolution.

And there were a lot of conversations about, are we keeping two brands or are we becoming one brand? But like we were saying with the people, everybody's so closely aligned on one mission.

It made a lot of sense for us to really combine organizations and become one.

And we really felt like all being in one house under one brand that we was really reflective of the market that we were in as to what we did, that made the most sense to us.

I think it also allows us to go forward together along one path.

Where now there was newness on both sides, and so we should share that experience together.

Yeah, I think for just to speak to like my team coming and joining the KMV team, there is that sort of invisible wall.

So now where we're part of a company, we still sort of feel to identities and having Sovin form and now like websites, everything all go to Sovin.

It really from the outside became a true merger of teams internally as well.

And I think that's been reflected in terms of bringing us together and feeling like we're now part of something new and fresh, hopefully from both sides as we move forward with Sylvan.

And tell us a little bit about the origin of that name, because I know it was in the press release.

But for those that haven't had a chance to look at it, we'll link it, by the way.

But tell me about the origin of that particular name.

So it initially came up in internal brainstorming and we did want to stick to the Greek and Latin roots that are very prevalent in our industry.

And we wanted to focus around kind of our main differentiator, which are the people that we have.

We have a very particular hiring strategy of only hiring sort of the best and brightest in our space.

Everybody on our team has 10 plus years of experience specifically in this space.

So we thought what we're offering to people is really that intelligence, the intelligence of our people who can help with understanding the industry, with guiding strategy.