May 21, 2026 · 50 min · 12 segments
The biggest challenge in ag tech isn't innovation — it's making tools that actually work on the farm. Matthew Hoffman, General Partner and Head of Farms at Reservoir, shares how the company is helping…
Craig McMillanHost[upbeat music] The biggest challenge in ag technology isn't innovation.
It's making tools that actually work on the farm.
Welcome to Sustainable Wine Growing with Vineyard Team, where we bring you the latest in science and research for the wine industry.
I'm Beth McMahon.
Today, Craig McMillan, critical resource manager at Niner Wine Estates, home to longtime SIP-certified vineyard and the first-ever SIP-certified winery, speaks with Matthew Hoffman, general partner and head of farms at Reservoir.
Matthew shares how the company is helping ag tech startups develop tools that solve real-world farming challenges by partnering directly with specialty crop producers, including wine grapes.
Reservoir gives companies access to farms, equipment, and feedback to refine technologies before they reach the market.
Matthew highlights emerging innovations in autonomous equipment, robotics, machine vision, and farm management technology.
He explains why grower involvement is essential to creating solutions that fit the realities of vineyard operations.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
