Jun 15, 2026 · 23 min · 10 segments
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #177! We talk…
Welcome to the Success with Jewelry podcast, your go-to source for real conversations about business, marketing, and what it actually takes to succeed as a jewelry brand today.
I'm Larissa, the strategist, systems queen, and the one who finds joy in turning big marketing challenges into step-by-step plans that actually work.
Email marketing and generating revenue through it is the specialty of my agency, Joy Joya.
And I'm Liz, your creative compass and advocate for designers doing things differently.
I live for brilliant brand storytelling, beautiful visuals, and helping designers confidently show up and shine.
I founded the Stay Gold Collective to create community and support for independent jewelry brands.
Together, we bring you two decades of jewelry marketing experience and on this podcast, we're pulling back the curtain on everything we've learned.
Whether you're just starting out or scaling to your next big milestone, you'll get honest insights, helpful tips, and maybe a few giggles along the way.
We talk about email marketing a lot on this podcast, but today we're covering specifically how your website should be actively working to grow your list.
Because you can have a consistent email marketing strategy, but if your website isn't set up to capture the people who are already visiting, you're missing out on people who are interested in your brand.
We're going to discuss where to put your signup forms, what makes someone want to add their email address, and how to do it in a way that feels like you.
We're going deeper on lead magnet ideas that work for jewelry brands, plus pop-up timing and placement strategies.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
