Oct 6, 2026 · 17 min · 11 segments
Kate Assaraf, founder and CEO of Dip, joins ArthurZaczkiewicz on Street Talk to explain how a sustainable hair care brand grows by selling less. Dip makes salon-quality shampoo and conditioner bars…
Kate AssarafGuest
Arthur ZaczkiewiczHost
And then when I went out into the business world, I went into into into beauty and beauty marketing.
And so I thought that was like a fun challenge to switch over into sustainability, even like on the on the product side.
Like, how do you convince someone to buy something that you buy less of? Like, it's counterintuitive.
And how do you have a successful business in doing that? And I think it really comes down to understanding how sustainable people behave.
And then when I went out into the business world, I went into into into beauty and beauty marketing.
And so I thought that was like a fun challenge to switch over into sustainability, even like on the on the product side.
Like, how do you convince someone to buy something that you buy less of? Like, it's counterintuitive.
And how do you have a successful business in doing that? And I think it really comes down to understanding how sustainable people behave.
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