Ep. #033: 'Making Resale the Obvious Choice' — Kate Sanner, Beni

We had another guest on the show talking about the K-shaped economy.

I have a feeling you're with that, but it's kind of a bifurcation.

People are strapped for money.

Times are tough.

Many households are living paycheck to paycheck.

And the Licks Partners just came out with a recent report showing a lot of people turning to off-price and resale as alternatives.

Is that part of the equation? They're not going there because it's more sustainable, but they're going to resale because it's...

Yeah, and I think it happens at every price tier.

You know, like everyone is coming in at a different level.

I think right now the industry, sadly, is kind of in this race to the bottom where you maybe see a piece of inspiration and then it's really easy to find the dupe of that thing because the Shein's, the Timo's, the Amazon's, they're ripping those ideas and then they're making them, you know, at lower quality and flooding the market with that inventory.

And so you can, in some ways, like continue that race to the bottom.

I think what we see kind of across the board is it doesn't really matter where you're starting.

Resale is your tool to kind of level up and to say, hey, for the same price, let me get you something of better quality.

And so rather than settling for Zara, it's like get the theory jacket at the Zara price.

And so you can imagine wherever you are kind of in the tier, the goal is let me get you the best value at the at the lowest price for you.

And over time, that just like allows everyone to kind of level up across the board.

And our hope is that that means that the demand for all of the dupes and the stuff at the bottom starts to go away because you can find affordable things of better quality than what that is currently offering.